Park Resorts Reports Record Breaking 2012 Visitor Numbers and Revenue up on 2011 Despite Wettest Summer in UK History
LONDON, November 29, 2012 /PRNewswire/ --
- Revenue up 4%, bookings up 2% and visitor numbers up 2% on 2011*
- Holiday Parks in Scotland see 21% increase in revenue and 16% increase in visitor numbers
- East Anglia region sees 8% increase in visitor numbers
- Visitors to Essex, Yorkshire, Kent and Sussex also increased year on year
- £millions invested in accommodation, facilities and entertainment for 2013
Despite the summer washout and bleak economic climate, Park Resorts has released its year on year growth figures this week and they make for sunny reading! The leading holiday park operator has seen a 4% increase on direct business revenue and a 2% increase in visitor numbers compared to 2011.
Richie Jones, Sales & Marketing Director at Park Resorts, says: "While summer may have been a washout weather-wise, we are delighted to report a strong year of trading. The Great British Holiday has enjoyed somewhat of a revival over the past few years and our results seem to show that this is continuing despite the lack of sunshine. We believe it is testament to the fantastic facilities our 39 holiday parks offer our visitors, whatever the weather!
"2013 is going to be an exciting time for us and we believe we can further increase the great value family fun we offer with new investment and brand new activities. 2012 has been a great year to be British and despite the weather our customers still can't beat a UK break!"
Park Resorts is investing millions in its parks and activities next year to ensure it really does offer all that is great about a British seaside holiday. With heavy investment in entertainment, facilities, caravan fleet and an increase in staff numbers across the 39 parks and at the company's head office, Park Resorts' customers will be reaping the rewards of a successful 2012!
Using feedback on what has been a hit with visitors this year, Park Resorts is investing in its entertainment offering, increasing the number of live and tribute acts on the bill for selected parks next year. Including the introduction of further WOW weekends, Movies Under The Stars evenings and an increase in Open Mic Nights - join the fun and you may be the star of the show! The company is looking at creating holidays to suit all and is marketing its parks as either 'lively' - for those who prefer the traditional evening entertainment or 'leisurely' for those who may prefer a quieter, more relaxing pace.
A large investment has been placed at Southview Leisure Park, Skegness for 2013 with a newly developed swimming pool and brand new fun flume! Park Resorts' sports programme across selected parks will also see an increase in new and different activities on offer for all the family.
"The positivity of the country following the Olympics, coupled with a general energy and enthusiasm for our sporting facilities from our visitors means we are increasing our sports offering, with the introduction of many new and varied activities such as Zumba and Crossbow!" continues Jones.
Park Resorts is currently running its best-ever early-booking offer with savings of up to 30% and prices from just £69. A special low deposit of £30 is also all that's needed to secure your booking. Offer ends 31 January 2013.
For more information please visit http://www.park-resorts.com
*direct business figures
Park Resorts, (http://www.park-resorts.com) offers static caravan holidays & camping and caravanning pitches across the UK, including Essex, Yorkshire, Kent, Sussex and Scotland. Whether you are a family, couple or large group of friends, Park Resorts has the right caravan or pitch for you. Accommodation is available to suit all age groups and price limits, from bronze, silver and gold, with a real emphasis on catering for the family.
If you want to get away whenever you like, you can own your own caravan holiday home from just £7995, including fees and connections. For more information, call freephone +44(0)808-161-7233 or visit http://www.park-resorts.com/caravan-sales.
SOURCE Park Resorts