Parks Associates: Subscription Model Dominates Consumer Entertainment Services, but Transactional Video is on the Rise

DALLAS, June 9, 2020 /PRNewswire/ -- Parks Associates will join industry experts from Vlocity, Salesforce, and Accenture for the upcoming webinar discussion "Subscriber Lifecycle Management vs. Subscriber Billing" on June 11. The research firm's latest data from its Q1 2020 survey of 10,000 US broadband households shows overall video viewing grew by a dramatic 45% from Q3 2018 to Q1 2020, with a continued rise in transactional (TVOD) services. TVOD service use doubled from 7% in Q3 2018 to 14% in Q1 2020.

Hosted Thursday, June 11, 11:30 AM ET / 10:30 AM CT / 8:30 AM PDT, the webinar features insights on subscriber lifecycle management versus billing systems and the impact on the OTT service market. Parks Associates will share the following market insights:

• Subscription dominates entertainment, but TVOD is on the rise. How do successful billing approaches differ by business model?
• What does a typical consumer journey look like in the video services space, and how can subscriber management platforms keep viewers engaged?
• With distribution points expanding and aggregation services growing, who owns the viewer and who manages billing?

This webinar includes insights from the following panelists:

• Christopher Dean, VP & GM, Media and Entertainment, Vlocity
• Brice Rey-Herme, Managing Director – CPQ Practice Lead (West), Accenture
• Dr. Jennifer Kent, Senior Director of Research, Parks Associates
• Pascal Yammine, General Manager, Salesforce CPQ & Billing

"There are more than 200 OTT services in the US alone, and many struggle to grow after launch," said Jennifer Kent, Senior Director, Parks Associates. "Subscriber management platforms are one factor that can impact how video services expand beyond early growth stage. There are so many new opportunities to be able to capture the consumer with billing management, personalization features, and continuous interaction."

To register, visit "Subscriber Lifecycle Management vs. Subscriber Billing." To request data or an interview, please contact Rosey Ulpino at [email protected], 972.996.0233.

About Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webinars, the CONNECTIONS™ Conference Series, Connected Health Summit: Engaging Consumers, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media. http://www.parksassociates.com

Media Contact:
Rosimely Ulpino
Parks Associates
972.996.0233
[email protected]

SOURCE Parks Associates

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