NEW YORK, May 19, 2016 /PRNewswire/ -- Partner Ecosystems and Platform Strategies: Satisfying the B2B2X Realities of Digital Enterprise Management
Partner ecosystems, and the platform-based enterprises that engage them, are the fastest-growing branch of the general technology sector. At the end of 2015, for example, public and private platform companies around the world, each with $ billion or more in market value, were estimated to have a global market capitalization of $ trillion. Most of these companies offer their platform functions as cloud-based services.
Peter C. Evans, primary author of The Rise of the Platform Enterprise – A Global Survey, stated in Feb 2016, at the London BearingPoint Economic Summit, that these companies generate $ s of billions in global commerce, and enable million jobs directly, with millions more indirectly.4 Surprisingly, none of the companies identified by the study are network operators. 5 Further, the study indicates that approximately % of the $ trillion market value is achieved by companies headquartered within the San Francisco Bay area. Another % from four companies headquartered in Seattle, with an additional % coming from companies based in Beijing.
The most significant industries, by market cap size, that define the global platform marketplace include: Internet Software & Services, eCommerce, Application Marketplaces, and Search/Ad Technology. Communication service providers (CSPs) are not presently counted among the list of $ billion+ market cap platform companies, even though all of the largest CSPs have several $billion market caps.
The reason? Delivering high-quality, dependable, and affordable network access services does not require an ecosystem enablement platform and accompanying suite of partners. Yet, it is evident from the just described Center for Global Enterprise findings that the exponential growth opportunity today lies in what travels across a network connection and between the partners that serve a growing list of customers.
Do CSPs have a chance in the global platform enterprise marketplace, with its expanding base of new business needs?
This report provides a viewpoint concerning the changing customer and partner requirements that all CSPs now face, with an emphasis on the virtual services landscape. The report defines how CSPs can engage successfully, with differentiating customer value and in a way that enables partners to work closely with them, to bring a new generation of customer services to light. However, managing partnerships and enabling partners with the means to create and sell virtualized service offerings, at a wholesale and retail level, takes a different type of operations and monetization strategy than what CSPs have engaged with in the past.
The report explains this business challenge, and shows how one ecosystem enablement platform supplier—BearingPoint, with its Infonova R6 platform—has already placed a few organizations on the partner ecosystem and enterprise enablement roadmap. Presently, BearingPoint is also helping other organizations to realize that even without owning network infrastructure, a company, in any industry, can successfully become a global Digital Services Provider (DSP).
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