ROCKAWAY, N.J., Nov. 15, 2010 /PRNewswire/ -- America's largest specialty party retailer, Party City, proudly announces its new support for Keeping Babies Safe (KBS), a non-profit organization that educates and informs parents on how to keep babies safe from preventable injuries associated with unsafe cribs and sleep environments. Beginning November 15, Party City launches a nationwide, in-store campaign through December 31 to raise donations for Keeping Babies Safe sleepy safety educational initiatives. In the past two years 11 million cribs have been recalled for safety reasons, and cribs continue to be the leading cause of death and injury among all nursery products. Together, Party City and KBS want to provide all new parents with critical safety information that can help keep children safe. Party City customers can support the cause through dollar donations, which will be collected at point of purchase, at its more than 600 retail stores across the country.
"Protecting your child is a parent's top priority, and Party City is proud to support KBS," says Lisa Laube, President of Party City. "There are so many moments to celebrate during a child's first year of life, and Party City has everything parents need to celebrate all of their baby's milestones, from baby showers and welcome home parties to first birthdays and christening ceremonies."
"Our new partnership with Party City will help us raise the necessary funds to share critically important safety information on how to avoid suffocation, strangulation and entrapment risks in the sleep environment," says Joyce Davis, president and cofounder of KBS. "As a mother who lost her own son due to an unsafe sleeping condition, I am personally grateful for Party City's enthusiasm and dedication to this worthwhile cause."
For crib safety tips and more information on KBS, visit the Keeping Babies Safe website. For information on Party City and to find latest trends in baby shower supplies and baby shower games, visit the Party City website.
About Party City
Party City Corporation is America's largest party goods chain and the country's premier retailer of Halloween costumes, theme party supplies, birthday decorations, and other specialty party supplies. Party City operates more than 600 company-owned and franchise stores throughout the United States and Puerto Rico. As part of the Amscan Holdings, Inc., (AHI), group of companies, Party City is among the more than 900 specialty party stores that AHI either owns, operates or franchises. To learn more about Party City, call 1-800-477-4841 or visit the company's website at www.partycity.com.
About Keeping Babies Safe (KBS)
Keeping Babies Safe (KBS) is a 501 (c)(3) nonprofit organization that provides education, assistance and leadership in keeping babies safe from preventable injuries associated with unsafe cribs and unsafe sleep environments. KBS is a reliable, free, information resource for parents that provides all the necessary crib and sleep safety information, product recall information and safety tips so parents can stay informed and be vigilant about keeping their children safe.
SOURCE Party City