BOSTON, March 24, 2016 /PRNewswire/ -- Warner Communications, a world-class boutique public relations and communications firm, today announced that the agency is undertaking a new public relations project for PARx Solutions, the provider of support technologies designed to help health care prescribers navigate the prior authorization (PA) process. Warner will lead media relations, messaging and brand awareness efforts to enhance the company's presence in the pharmaceutical and health care industries.
"Warner Communications' deep experience with pharmaceutical and healthcare media will help take PARx to the next level," said Dan Rubin, President and CEO, PARx. "The PA process can be a real roadblock to getting patients the treatment they need. We are happy to have established a working relationship with a creative, experienced agency team, who are providing a customized approach to helping us raise awareness amongst prescribers so that we can support them."
Approximately 70 percent of patients encountering a PA do not receive the originally prescribed medication, more than 40 percent end up forgoing treatment altogether, and a remarkable 76 percent of physicians state that they have switched treatments in order to avoid dealing with the PA process. PARx improves health care providers' ability to prescribe the medicines that they want their patients to have, through a secure and easy-to-use platform.
"The prior authorization process can be a major barrier for physicians trying to deliver the most appropriate treatment for their patients," said Carin Warner, Founder and President, Warner Communications. "As such we could not be more proud to represent and raise awareness for PARx, which helps practitioners navigate this difficult, and often time-consuming, process."
For more information about PARx, visit http://www.parxsolutions.com/.
About Warner Communications
Warner Communications provides strategic integrated communications counsel, including corporate and product communications, public relations strategy development, media relations, social media marketing, promotions, special events, product introductions, crisis management, and corporate identity, and a commitment to delivering unmatched product quality and client service.
PARx solutions has successfully processed Prior Authorization requests for tens of thousands of prescribers across a spectrum of areas including ophthalmology, optometry, dermatology, cardiology, neurology, primary care, and many more. The mission of PARx is to help patients get the medication that their physician believes is most appropriate for their condition. The company fulfills this mission by helping prescribers and pharmacists overcome the cumbersome, frustrating and time-consuming challenges resulting from Prior Authorization. The PARx service has been proven effective with all therapeutic areas as well as managed care plans.
Ariane Doud, Warner Communications
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SOURCE Warner Communications