Pat La Frieda Meats to Debut August 23 On ShopNBC

NEW YORK, Aug. 19 /PRNewswire/ -- Celebrated Manhattan-based butcher Pat La Frieda is scheduled to appear on ShopNBC (www.shopnbc.com), the premier lifestyle brand in multi-media retailing. The premiere of Pat La Frieda Meats, which will be the first national roll-out of the product to the general public, will occur on Monday, August 23 at 7pm ET and on Tuesday, August 24 at 2pm ET.

(Photo:  http://photos.prnewswire.com/prnh/20100819/NY52931 )

(Photo:  http://www.newscom.com/cgi-bin/prnh/20100819/NY52931 )

Pat La Frieda, President of Pat La Frieda Wholesale Meat Purveyors, says, "For more than 90 years, my family's business, has been built upon selling directly to restaurants across North America, but never before have our products been directly available to the general public. We are thrilled to have a multi-channel platform like ShopNBC that will allow us to reach more than 76 million homes nationwide and provide their viewers with the same quality meats that top-rated restaurateurs and chefs have been using for decades."

The Pat La Frieda product line on ShopNBC will feature eclectic blends of burgers, cuts of steak, and sausage links -- all featuring the quality and flavor favored by discerning restaurateurs and chefs. The product line was developed to reflect the best of what La Frieda has to offer.

The show is part handbook for meat preparation and technique, and part memoir of America's most successful meat dynasty. With easy to follow tips on sourcing, buying, cutting and preparing meat, Pat La Frieda will entertain viewers with stories, give them the confidence to shop for and cook their meat, and provide them with reason to tune in again and again.

Pat La Frieda Must Haves on ShopNBC include:

W10466  Pat La Frieda Meats Grill Sampler

W10467  Pat La Frieda Meats Burger Sampler

W10468  Pat La Frieda Meats Steak Sampler

"We are thrilled to be working with DMA to bring Pat La Frieda Meats to the ShopNBC network," said Bob Ayd, ShopNBC's president. "The Pat La Frieda family has a wonderful heritage, and its high quality meats have earned the highest of marks as a supplier to many of New York City's finest restaurants. Because ShopNBC is the premium lifestyle brand in the multi-media retailing industry, we are always hungry to add new, unique and special product offerings to surprise and entertain our customers. Now, for the first time ever, ShopNBC viewers across America can enjoy a taste of New York's finest 5-star restaurant quality burgers, steaks, sausages and more – shipped fresh, not frozen and ready to enjoy – all at a tremendous value.

Designers Management Agency, a Manhattan-based talent representation agency connected Pat La Frieda and ShopNBC. Aaron Spiewak, Chief Operating Officer at DMA says, "I am very pleased that DMA was able to put Pat La Frieda and ShopNBC into this partnership. For three generations, Pat La Frieda Meats have been available exclusively in New York's finest restaurants. Finally, the rest of the country will have the opportunity to feed their families with the best quality meat."  

About Pat La Frieda Wholesale Meat Purveyors

Located in the heart of Manhattan for more than ninety years, Pat La Frieda Wholesale Meat Purveyors services restaurants, hotels, banquet facilities, and retail outlets with a full line of meat, poultry, and associated items. The company is family owned and operated and federally inspected by the USDA. For more information, please visit http://lafrieda.com/.

About ShopNBC

ShopNBC is a multi-media retailer operating with a premium lifestyle brand. Over 1 million customers benefit from ShopNBC as an authority and destination in the categories of home, electronics, beauty, health, fitness, fashion, jewelry and watches. As part of the company's "ShopNBC Anywhere" initiative, customers can interact and shop via cable and satellite TV in 76 million homes (DISH Network channels 134 and 228; DIRECTV channel 316); mobile devices including iPhone, BlackBerry and Droid; online at www.ShopNBC.com; live streaming at www.ShopNBC.TV; and social networking sites Facebook, Twitter and YouTube. ShopNBC is owned and operated by ValueVision Media (NASDAQ: VVTV).

About Designers Management Agency (DMA)

Designers Management Agency provides talent and brand representation services within the luxury lifestyle sector, including fashion, home, beauty, culinary and the arts. A sampling of DMA's clients include Melania Trump, Sophie Theallet, David Burke, the Lee Brothers, Lidia Bastianich, Terry McMillan and MoMA. DMA was founded in 2001 and is based in New York City. For more information, please visit http://www.designersmanagement.com/.

SOURCE Designers Management Agency