NEW YORK, Aug. 15, 2013 /PRNewswire/ -- ICAP Patent Brokerage announces for sale an innovative multimedia preview and interactive data collection patent portfolio from Survey Tracking Systems Inc. This IP package will be included in the upcoming sealed bid event taking place on September 26, 2013. Bids for this lot will be accepted starting September 24 through September 26.
"The patent portfolio is highly relevant to multimedia content providers and any company working in the domain of marketing and advertising. Promotional previews that increase user interaction and have a wider audience reach will result in an enhanced user experience as well as more accurate analytics for advertisers," says Dean Becker, CEO of ICAP Patent Brokerage.
Key Characteristics & Benefits
Various practices have been adopted by companies for marketing or promoting their products, such as using promotional displays at point of sale terminals for displaying previews that may stimulate a customer's interest.
This portfolio discloses improved techniques for providing previews of multimedia content – movies, music, special events – to users in an interactive manner. Information associated with a multimedia content, such as previews or ratings, is transmitted and displayed at various remote locations for addressing large number of viewers.
A user may interact with a graphical user interface to select and view specific content and information of interest, such as storylines, reviews, or show times. Plus, the user may provide feedback to a media content provider by rating the preview of the media content. This would allow movie companies, for example, to gather interactive opinions of movies not yet released.
See this technical description of the interactive multimedia content system IP sales offering.
To learn more about the assets available for sale in this portfolio or to place a bid:
Contact Clay Becker of ICAP Patent Brokerage at (561) 797-1161 or via email at Clay.Becker@us.icap.com.
Visit our website to make a patent submission for an upcoming sealed bid event.
About ICAP Patent Brokerage
ICAP Patent Brokerage is a division of ICAP plc and the world's largest intellectual property brokerage and patent auction firm.
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SOURCE ICAP Patent Brokerage