CHICAGO, June 5, 2013 /PRNewswire/ -- ICAP Patent Brokerage announces for sale an outdoor advertisement valuation system from inventor Joan Elizabeth King. This IP package will be included in the upcoming sealed bid event taking place on September 26, 2013. Bids for this lot will be accepted starting September 24 through September 26.
"We are excited to offer this out-of-home advertising valuation solution to our global base of buyers. This is an important portfolio for advertising and marketing agencies and organizations offering or utilizing outdoor advertising services," says Dean Becker, CEO of ICAP Patent Brokerage.
Key Characteristics & Benefits
Out-of-home advertisements – billboards, bus benches, public transportation stops, etc. – are the second most effective advertising medium after the Internet. The portfolio for sale is highly relevant to this burgeoning field and offers techniques for evaluating the visibility or actual view of an outdoor advertisement space.
When the invention is implemented, video images of an advertisement space are recorded from a vehicle driving past the space. These images are then stored in a database that can be accessed by advertisers to retrieve and view the images. The advertisers can gather vital information to evaluate various benefits or drawbacks associated with a space. For example, advertisers can learn the amount of time the space is visible to passing vehicles or whether there are objects obstructing visibility in order to make informed decisions when selecting advertising spaces. Further, the IP package allows remote and local advertisers alike to easily view an advertisement space without actually visiting the space, which results in a more efficient and cost-effective process for advertisers.
See this technical description of the outdoor advertising valuation IP sales offering.
To learn more about the assets available for sale in this portfolio or to place a bid:
Contact Tim Schnurr of ICAP Patent Brokerage at (212) 815-6693 or via email at Tim.Schnurr@us.icap.com.
Visit our website to make a patent submission for an upcoming sealed bid event.
About ICAP Patent Brokerage
ICAP Patent Brokerage is a division of ICAP plc and the world's largest intellectual property brokerage and patent auction firm.
ICAP is the world's leading interdealer broker and provider of post trade risk and information services. The Group matches buyers and sellers in the wholesale markets in interest rates, credit, commodities, FX, emerging markets and equity derivatives through voice and electronic networks. Through our post trade risk and information services we help our customers manage and mitigate risks in their portfolios. For more information, go to www.icap.com.
SOURCE ICAP Patent Brokerage