Patient Advocate and Educator Lights the Way to Making Optimal Plastic and Cosmetic Surgery Choices
In Facing the Cut, 33-year industry veteran Joan Jefferson Freeman reveals insider tips on how to navigate the process to choose the right surgeon or professional, stay safe, and avoid common pitfalls.
HOUSTON, Nov. 13, 2018 /PRNewswire/ -- Undergoing plastic or cosmetic surgery to correct a flaw, restore damaged features, or to look younger has become commonplace. Although information is readily available online, most patients don't know how to discriminate between good and bad information.
Joan Jefferson Freeman says, "Today, information and misinformation seem to carry the same weight, as the internet has leveled the playing field, making it almost impossible to distinguish qualified from unqualified surgeons—and all of them are competing for your business."
Having been involved in marketing and management in the plastic surgery industry for 33 years—as well as co-hosting the radio program Real Talk: An Insider's Perspective on Plastic Surgery—Joan feels called to help consumers navigate what she calls "The Wild West" of cosmetic and plastic surgery. That's why she wrote the just-published consumer guide Facing the Cut: An Inside Perspective on Plastic & Cosmetic Surgery.
"At a time when ER doctors, Ob-Gyns and even dentists are performing these procedures, not to mention spa owners and black-market opportunists, the public benefits from greater transparency," Freeman observes. Facing the Cut delves into subjects ranging from what credentials to look for, what questions to ask and what to expect before and after a procedure or surgery.
In an interview, Joan can answer such questions like:
- What do you need to know before making the initial appointment?
- What's the difference between a plastic surgeon and a cosmetic surgeon?
- What is board certification? Does it really matter?
- How safe are medical spas?
- What are the current trends in plastic and cosmetic surgery and what should you avoid?
Praise for Facing the Cut
"It's a wealth of information that will bring you peace of mind in your decision-making process. It should be on the coffee table of every plastic surgeon's waiting room. In my 15+ years' experience in the beauty industry, I've not read anything so precise and insightful about this specialty." – Tracy Krejci-Drabek, beauty expert and spa owner of A Tropical Haven
"Some people are good at giving great advice. Some aren't. Joan Freeman is! As a person who has had very successful plastic surgery procedures from a board-certified plastic surgeon, I know that everything in Facing the Cut is essential to the plastic surgery experience."– Don Tomlinson, attorney and author of Desiderata: The Book
"Facing the Cut is a must-read for anyone interested in plastic or cosmetic surgery. It is like getting advice from a knowledgeable, trusted friend. Well written and insightful, it's a real page-turner. With this book, you have what you need to make optimal choices and avoid mistakes." – Frances A. Mielach, Ph.D., RPh, owner of Wise Choice Wellness
About the Author
Joan Jefferson Freeman is a consultant in the plastic, cosmetic and reconstructive surgery field and a well-known advocate for men and women's health issues. She was a practice manager and marketing executive for the Institute of Cosmetic Surgery for 18 years and one of the first to establish advertising for plastic surgery on radio and television. She is the founder of Dragonfly Strategy, LLC, a media marketing consulting agency in Houston. She was the founder and executive director for Premier Plastic Surgery Group, an educational call center providing information on surgical procedures.
Contact: Joan Jefferson Freeman, [email protected] or phone 713-899-4280; www.joanjeffersonfreeman.com
SOURCE Joan Freeman
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