Paul Bouche and MegaTV Puerto Rico Celebrate Superb Audience Results of "La Boca Loca de Paul"
--The celebration includes a Media Tour in the United States and Puerto Rico and the announcement of a month of special first run programs during the holiday season--
MIAMI, Nov. 8, 2011 /PRNewswire/ -- MegaTV and Astracanada Productions announced today the excellent results of the show "La Boca Loca de Paul" which is currently broadcasted in the United States and Puerto Rico through MegaTV.
Since its launch on February 2011, "La Boca Loca de Paul" has achieved several important milestones confirming once again that this entertaining and winning format is a sure bet with Spanish language audiences of any origin.
Amongst its many achievements, the show regularly scores the #1 share and in numerous occasions also the #1 rating in the coveted demographic of persons 18 to 49 and persons 25 to 54 for MegaTV in Puerto Rico according to Mediafax research surveys.
Also, "La Boca Loca de Paul" was able to deliver excellent results as compared to its broadcast rivals, surpassing its nearest competitor America CV Network Puerto Rico (WJPX-TV Channel 24) regularly and even at times garnering higher ratings than established competitors like Telemundo Puerto Rico (WKAQ-TV/NBC Channel 2) in the 11 P.M. (ET) time period.
"These results make us happy and proud but more than anything make us thankful, because while we realize that they reflect the success of the program, more than anything they reflect the unconditional support of the audience which is the one that makes this possible," said Paul Bouche, the popular comedian, creator and host of the show.
"La Boca Loca de Paul" has been an integral part of our new strategy on the island and has helped us to position MegaTV in a very competitive market. Paul and his team have made this journey as enjoyable to the audience as to all of us here at MegaTV," said Jose R. Perez, Vice-President of Programming of MegaTV.
As part of the celebration for the outstanding results, Paul Bouche will be conducting a Media Tour in the United States and Puerto Rico promoting a whole month of special "La Boca Loca de Paul" programs from Thanksgiving through Christmas. "We want to celebrate the good news with our viewers and what better way of doing it than bringing them special episodes, with big guest stars and the unique style of our program during the whole holiday season," said Paul regarding the special programming.
"La Boca Loca de Paul" is a one hour daily variety comedy show produced by Astracanada Productions Inc. that features an entertaining mix of celebrity interviews, guest stars, audience interaction and games, with tons of humor, comedy and fun. For more information about the program please visit www.labocaloca.com.
About Spanish Broadcasting System, Inc.
Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment company in the United States. SBS owns and/or operates 21 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Tropical, Mexican Regional, Spanish Adult Contemporary and Hurban format genres. SBS has 3 of the top 6 Spanish-language stations in the nation including the #1 Spanish station in America, WSKQ-FM in New York City (WPAT is ranked #3 and KLAX is ranked #6). The Company also owns and operates MegaTV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events throughout the country and operates LaMusica.com, a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture. The Company's corporate Web site can be accessed at www.spanishbroadcasting.com.
About Astracanada Productions Inc.
Astracanada Productions, Inc. is an EMMY® Award winning media Production Company. Founded in 1995, the company has created, developed, and produced over 6000 hours of entertainment Television and radio content in both Spanish and English. For more information visit: www.astracanada.com.
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