Paul Tonelli, Former Digitas Creative Director Joins smith&jones idea agency
Expertise to Help Shape Future of smith&jones Creative and Branding Business
STURBRIDGE, Mass., Oct. 2, 2014 /PRNewswire/ -- smith&jones, the Sturbridge, Massachusetts-based idea agency with clients in the education, consumer goods and financial services sectors, announced today the appointment of veteran agency creative, Paul Tonelli to the position of creative director effective immediately.
A highly accomplished creative, Mr. Tonelli spent ten years as creative director at Digitas, and prior to that was with Hill Holliday, where he was responsible for a wide range of cross-channel, active branding campaigns, promotions and digital marketing activities in both consumer and B2B lanes for numerous national and global brands. He has overseen a client base that includes Goodyear, General Motors, Buick, Pontiac, GMC, Cadillac, OnStar, GMAC, Ally Bank, Ditech, AT&T, American Express, Harvard Pilgrim Health Care, P&G, Partners HealthCare and Aspen Dental.
smith&jones President Christine Tieri states, "Paul's expertise spans strategy and concept development, art and copy direction, digital and print production, video story telling, broadcast, radio, direct mail, email and retail advertising. A creative with such strong integrated campaign experience is a welcome addition to the agency. His insight and contributions will further elevate smith&jones' offerings as we continue to create rich, relevant brand experiences that are crucial to our clients' success in today's marketplace."
As creative director at smith&jones idea agency, Tonelli will play a key role in creating work that will resonate with audiences in compelling ways, regardless of the media they consume. Tonelli summarizes, "smith&jones idea agency has set a high standard of excellence over the past 20 years. With the continued transformation of advertising and promotion beyond traditional avenues, I look forward to lending my expertise, ensuring that our product is always industry-leading, strategically on point, efficient and flawlessly executed."
About smith&jones idea agency
Led by the only certified brand strategist in New England, Christine Tieri, smith&jones idea agency is driven to unleash their clients' greatness and build amazing brands through their passion, principles, and thinkPURPLE process. From brand development through marketing executions in traditional and new media, smith&jones idea agency offers the big picture thinking that results in marketing of a different color. Additional details at http://www.smithnjones.com.
SOURCE smith&jones idea agency
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