Paul Yang Promoted to General Manager of Ruder Finn Beijing

BEIJING, Jan. 4, 2012 /PRNewswire/ -- Paul Yang has been appointed General Manager of Ruder Finn Beijing, reporting to Elan Shou, Managing Director & Senior Vice-President, Ruder Finn China. In his new position, Paul will focus on broadening the agency's client base in Beijing and strengthening Ruder Finn's four pillars of health & wellness, corporate & public trust, technology & innovation and consumer lifestyle. 

A core member of the China team, Paul has honed his PR and communications skills in Ruder Finn Beijing for close to a decade. His assignments covered a wide range of industries including aviation & logistics, automotive, energy, finance, healthcare, travel and tourism, technology and the public sector. He has serviced clients such as Boeing, DHL, Emirates, Michelin, BP, Citi, Visa, Novartis, Canadian Tourism Commission, Chongqing Liangjiang New Area and the Singapore Economic Development Board.

From 2008 to 2011, Paul headed Ruder Finn Beijing's Corporate Practice and substantially grew the client portfolio by adding several fast-growing Chinese brands such as Citic Bank and the Founder Group. During that period, he established a consistent track record of delivering beyond client expectations and has developed a wide range of corporate communications expertise, helping clients build and manage their reputation in China's complex business and media environment.

In 2007, in recognition of his talent and growth potential, Paul was chosen by Ruder Finn Asia to participate in the Staff Development Exchange Program in Singapore where he gained first-hand knowledge and experience in managing regional accounts and global media relations.  To help build his managerial skills and develop his understanding of the unique Ruder Finn culture, Paul also spent some time in the New York office in 2010, working on global clients while still guiding his China team.

With his strong understanding of the China market, Paul frequently provides consultancy services and presents China's media landscape to senior executives from both China and abroad. Paul has also been consulted by clients on issues & crisis, developed crisis manuals and response systems for joint ventures, provided crisis management training and conducted crisis drills for more than 200 frontline managers as well as assisting in acquisition communications.

"I am extremely happy to have Paul head the Beijing office. His passion, experience and commitment were certainly a key in the continuing success and growth of our practices in Beijing. His promotion reflects our strong Ruder Finn culture and the fact that we treasure and nurture our staff to develop their talent and grow their management skills," Elan Shou, Managing Director & Senior Vice-President, Ruder Finn China, said.

Paul Yang said that in his time at Ruder Finn he has seen the Beijing office grow from just 30 staff to more than 100 and Ruder Finn become one of the biggest international agencies in this market. "I am thrilled to have been part of this growth and to have the opportunity to bring it to the next level," he said.

Ruder Finn, Inc. is one of the largest independent integrated communication firms in the world, with offices in the United States and Europe, as well as in Beijing, Shanghai, Guangzhou, Hong Kong, Singapore, Tokyo and New Delhi in Asia.  Through these offices and our affiliates worldwide, the agency serves the global and local communication needs of over 250 corporations, governments and non-profit organizations.  For more than 60 years, the Ruder Finn name has been synonymous with excellence in communications. Ruder Finn's global strategic focus is on four operational pillars which constitute the core of our growth – Health & Wellness, Corporate & Public Trust, Technology & Innovation and Life& Style.

In Asia, Health & Wellness clients include GE Healthcare, Mead Johnson, Novartis, Pfizer, Roche, Sanofi and Weight Watchers. Corporate & Public Trust clients include L'Oreal, Founder Group, Michelin, Boeing, Bosch, Volkswagen, Citic Bank, Singapore EDB, Visa and  LANXESS. Consumer Lifestyle clients include luxury brands like Cartier from the Richemont Group, Givenchy from the LVMH Group, as well as Hermes, Bang & Olufsen, Lamborghini, Tod's, Breitling and the Jumeirah Group. Innovation & Technology clients include DHL, Emirates and Hawker Beechcraft. Those four pillars are supported by award-winning divisions such as RFI, focusing on Interactive, Social Media and ePR and INSIGHT which focuses on research and trends, producing the China Luxury Forecast and the CSR Index with Tsinghua University. For more information on Ruder Finn, please visit www.ruderfinn.com or www.ruderfinnasia.com, or Chinese website http://cn.ruderfinnasia.com

For more information, please contact:

Mr. Paul Yang, General Manager, Ruder Finn Beijing
Tel: +86 10 6462 7321 ext. 620  Mobile: +86-139 1069 6020
Email: [email protected]

Ms. Elan Shou, Managing Director & Senior Vice-President, Ruder Finn China
Tel: +86 21 53831188
Email: [email protected]

Emmanuel Tchividjian, Senior Vice-President, Ruder Finn New York
Tel: 212-583-2782
Email: [email protected]

SOURCE Ruder Finn New York