Paula's Choice Skincare Creates First Widely Available 10% Niacinamide Treatment
SEATTLE, June 1, 2016 /PRNewswire/ -- Paula's Choice Skincare, a trusted brand offering effective, research-based products, is the first to create a widely available, targeted 10% Niacinamide (Vitamin B3) treatment.
Niacinamide, a form of Vitamin B3, is a potent cell-communicating ingredient that offers multiple benefits for aging skin, with research proving that Niacinamide can dramatically shrink enlarged pores and visibly reduce wrinkles.
The highly concentrated Resist 10% Niacinamide Booster features a light-as-water fluid formula designed to:
- Supercharge any serum or moisturizer to dramatically minimize pores
- Help strengthen skin's elasticity, allowing enlarged pores to shrink back to a normal size
- Help regulate sebum production (especially for those with oily/blemish prone skin)
- Help promote a more even skin texture and overall skin tone
The Resist 10% Niacinamide Booster contains the highest amount of Niacinamide compared to any other Paula's Choice Skincare product featuring Niacinamide as an active ingredient. While Niacinamide has many benefits for skin, this skincare booster was specifically formulated to address the concern of large pores, as well as improve multiple signs of aging such as an uneven skin tone and dull complexion.
With added skin-restoring ingredients such as licorice root, green tea, and oat-derived antioxidants to boost skin's ability to fight free radical damage, this 10% Niacinamide Booster is suitable for all skin types and can be mixed with any serum or moisturizer.
DIRECTIONS: Apply once or twice daily after cleansing, toning and exfoliating. Add 2–3 drops to your favorite moisturizer or serum. May also be used alone. For daytime, always follow with a broad-spectrum sunscreen.
Price/Availability: $42 beginning June 2016 at www.paulaschoice.com
About Paula's Choice Skincare
Paula's Choice Skincare was founded in 1995 by internationally renowned beauty and skincare expert, Paula Begoun, with a commitment to customer advocacy and education that remains a core element of its philosophy and product development. Paula and her team have developed state-of-the-art formulations based on reliable, published skincare research to create products customers can feel confident about buying and using. Products include skincare, makeup, body and hair care and accessories. All products are non-irritating, fragrance-free, never tested on animals and perform beautifully without false promises.
For more information visit: www.paulaschoice.com
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Photo - http://photos.prnewswire.com/prnh/20160531/373730
SOURCE Paula's Choice Skincare
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