Peak Sport 2010 Autumn Sales Fair Receives Encouraging Response Order Book Value Achieved 34% Year-on-year Growth

HONG KONG, Jan. 14 /PRNewswire-Asia/ -- Peak Sport Products Co., Limited ("Peak Sport" or the "Company", HKEx Stock Code: 1968, together with its subsidiaries the "Group"), a well-known branded sport products company in China, announced an encouraging sales order result for its 2010 autumn sales fair. Order book value recorded a year-on-year growth of approximately 34%.

The 2010 autumn sales fair was held at Xiamen International Conference and Exhibition Center from 8th to 10th of January, where the Group launched a total of 543 new apparel and 286 new footwear products. The Group displayed its latest products for its stars collection, including the latest NBA stars' signature footwear as well as related professional accessories. Regarding the apparel products, a new collection of outdoor products were launched, high- technology and environmental-friendly fabrics were utilized in some of the apparel products, including organic cotton cloth and high density, waterproof and permeable fabrics. Distributors showed overwhelming responses to these new products.

Mr. XU Zhihua, Chief Executive Officer and Executive Director said: "We are glad to have achieved strong results in the sales fair. Looking forward to 2010, driven by the strong domestic demand in China and through our international branding strategy, we believe that we are able to maintain our unique position in the Chinese professional sport products market, further enhance the popularity of our brand, and deliver sustainable business growth."

About Peak Sport Products Co., Limited

Peak Sport Products Co., Limited is a leading branded sport products company in China and has been listed on the Main Board of The Stock Exchange of Hong Kong Limited on 29 September 2009. According to a market survey conducted by Frost & Sullivan in November 2008, "PEAK" is among the top three most recognized sports footwear and basketball footwear brands in China. Peak primarily engages in designing, developing, manufacturing, distributing and marketing its sport products (including footwear, apparel and accessories) under the Peak brand. As at 31 December 2009, Peak possessed an extensive retail network of more than 6,000 outlets and its products are exported to over 70 countries. Peak executes a focused marketing and branding strategy internationally and has become an exclusive official marketing partner of the NBA in China since October 2007.

    For further information, please contact:

     Porda International (Finance) PR Group
     Ms. Kelly Fung
     Tel: +852-3150-6763
     kelly.fung@pordafinance.com.hk

     Ms. Fiona Ko
     Tel: +852-3150-6750
     fiona.ko@pordafinance.com.hk

     Ms. Samantha Yeung
     Tel: +852-3150-6735
     samantha.yeung@pordafinance.com.hk

     Fax: +852-3150-6728

SOURCE Peak Sport Products Co., Limited




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