Peak Sport and NBA Kicks Off 'Peak - NBA Youth Basketball Development Plan' Strived to Cultivate Reserve Forces for China Basketball Industry
HONG KONG, Jan. 22 /PRNewswire-Asia/ -- Peak Sport Products Co., Limited ("Peak Sport" or the "Company", HKEx Stock Code: 1968, together with its subsidiaries the "Group"), a well-known branded sport products company in China, held a grand ceremony on 21 January 2010 in Beijing to announce the kick off of "Peak - NBA Youth Basketball Development Plan", which aims to cultivate reserve forces for the China basketball industry and further promote its development.
"Peak - NBA Youth Basketball Development Plan" is a large-scale nationwide basketball promotion campaign jointly launched by Peak Sport and NBA. "Peak NBA 5 on 5 Basketball Tournament" will be the highlight of the Project. The targeted participants of the tournament are the young basketball enthusiasts aged between 18 and 24. Matches will be held in 12 major cities all over the country including Beijing, Shanghai, Guangzhou, Wuhan, Nanjing, Xi'an, Zhengzhou, Changsha, Shenyang, Chengdu, Chongqing and Qingdao. The winning team from each city will join a comprehensive NBA training camp conducted by athletes and coaches from NBA, NBDL and WNBA, and will undergo a series of professional basketball training. During the training, the participants will have a chance to play in courts with NBA stars Jason Kidd and Ron Artest. All the winning teams will compete in the National Final and the champion will visit the US, watching the home matches of the Lakers team and the team's pre- match training. The visit will provide a great opportunity for the participants to learn the world-class techniques from the NBA stars. They may even have a chance to have dinner with Ron Artest.
With respect to the kick off of "Peak - NBA Youth Basketball Development Plan", Mr. XU Zhihua, Chief Executive Officer and Executive Director of Peak Sport, said: "We have been contributing our effort to the development of the basketball industry for the Chinese youth for years. However, as the events held in the past were not systematic and inter-related to each other, the promotional effect might not be maximized. The launching of "Peak - NBA Youth Basketball Development Plan" is an important development strategy of Peak Sport, which consolidates the Company's basketball promotional activities into a planned and systematic long term development project, and it also helps raise the standard of the China basketball industry to an international level." Mr. Xu considered that apart from being a social responsibility which a branded sport products company should take in the fast-growing economy of China, the project also helps enhance the exchange of basketball culture between China and the overseas. Meanwhile, the project is a long term strategy to enable Peak Sport to maintain its unique positioning in the China professional sport products market, to boost its brand recognition, and to increase its market share.
About Peak Sport Products Co., Limited
Peak Sport Products Co., Limited is a leading branded sport products company in China and has been listed on the Main Board of The Stock Exchange of Hong Kong Limited on 29 September 2009. According to a market survey conducted by Frost & Sullivan in November 2008, "PEAK" is among the top three most recognized sports footwear and basketball footwear brands in China. Peak Sport is primarily engaged in designing, developing, manufacturing, distributing and marketing sport products (including footwear, apparel and accessories) under the "PEAK" brand. As at 31 December 2009, the number of Peak Sport's retail outlets has exceeded 6,000 and the Company's products are exported to over 70 countries. Peak Sport executes a focused marketing and branding strategy on an international platform and has become an exclusive official marketing partner of the NBA in China since October 2007.
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SOURCE Peak Sport Products Co., Limited