FRANKLIN, Tenn., Oct. 4, 2016 /PRNewswire/ -- In honor of Blindness Awareness Month, PEDIGREE® Brand has released a new video, "Dark to Light," which tells the story of Liz Oleksa, a single mother whose eyesight suddenly deteriorated one day, leaving her blind. The video highlights how her guide dog, Brice, changed her life, helping her regain independence, confidence and pride.
This moving story is the latest installment in the PEDIGREE® global FEED THE GOOD™ campaign created by BBDO, which is based on the simple insight that dogs and people benefit each other. Since the campaign launched in 2015, PEDIGREE® has created impactful content sharing the stories of dogs and humans helping each other and sparking conversation about the positive effect dogs have on people. The FEED THE GOOD™ videos provide an emotional look inside touching stories from real life individuals who have found their way with the help of their dogs, like a wounded veteran, Dan Lasko and his service dog, Wally.
"The FEED THE GOOD™ campaign brings to life the PEDIGREE® brand's commitment to making the world a better place for dogs," said Melodie Bolin, PEDIGREE® Brand Manager at Mars Petcare. "Through visual storytelling, we have been able to share the heartwarming tales of remarkable dogs and individuals, and the positive impact they've had on each other."
"Dark to Light" provides an experience for viewers that pushes them to rely on auditory cues to follow the story, mirroring Oleksa's personal journey from darkness to light. The video was also created in a second format that uses descriptive video services (DVS) to voice over the visuals displayed on the screen, ensuring the visually impaired can experience the film as well.
For more information on the FEED THE GOOD™ campaign, visit www.Pedigree.com and check out the FEED THE GOOD™ videos at YouTube/PedigreeBrand. Find us on Facebook.com/Pedigree and Twitter (@PedigreeUS).
About the PEDIGREE® Brand
The PEDIGREE® Brand is the number one brand of dog food and treats in the world, feeding more dogs than any other brand. The PEDIGREE® Brand offers a wide variety of products and formats for dogs at every life stage. The PEDIGREE® Brand is built on an unwavering love for all dogs and a commitment to dog adoption. For more information, please visit www.Pedigree.com.
About Mars Petcare
Mars Petcare US is the U.S. operations of the world's largest petcare company at the privately-held Mars, Incorporated. Mars Petcare US produces some of the world's most beloved pet care brands, including PEDIGREE® Food and Treats for Dogs, CESAR® Canine Cuisine, IAMS™ Pet Food, SHEBA® Entrees for Cats, WHISKAS® Food for Cats, GREENIES™ Dental Chews and PILL POCKETS™ Treats, NUTRO™ Pet Food, EUKANUBA™ Pet Food and TEMPTATIONS™ Treats for Cats, as well as exclusive brands products for some of the leading retailers in the U.S. Headquartered in Franklin, Tenn., more than 3,700 Mars Petcare US associates make, sell and distribute its high-quality pet food from 20 manufacturing facilities located in communities across the U.S. For more information, please visit www.mars.com.
®/™ Trademarks © Mars, Incorporated 2016.
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