Peel Launches Android App Providing Customized TV Guides in the Palm of Your Hand Peel Simplifies TV Creating a New Generation of Channel Surfing

SANTA CLARA, Calif., July 21, 2011 /PRNewswire/ -- Peel, the company dedicated to changing the way you watch TV, announced today the release of their smartphone app for Android phones making it easy to find and discover favorite shows. Peel for Android displays custom tailored programming recommendations in an intuitive and elegant fashion eliminating the need to scroll through channel-listing grids.

The app's home screen displays colorful thumbnails of "Top Picks," or favorite shows. Touch one of the thumbnails and the app displays what channel that show is on as well as a brief description of the episode that is playing. Alternatively, users can swipe across the screen to explore more shows sorted by genre. As you interact with the app, Peel learns what you like and helps you discover new shows that suit your tastes. With that, Peel moves the channel surfing experience to the smartphone, leaving the television screen available to display programming.

"Offering Peel to Android users furthers our reach and philosophy, it's not about what channel or network a show is on, it's about the shows themselves," said Greg Lindley, chief experience officer for Peel. "Peel is designed to get to the heart of what the user likes by using a unique customization engine that recommends shows based off of user interaction."

"As the lead Android engineer for Peel I am very excited to be able to bring our application to a whole new audience," said Hong Wu, Senior Software Engineer at Peel. "Now both Android and iPhone users can enjoy the Peel experience of show recommendation and never having to waste time channel surfing again."

Within the app, you can set reminders, so you will never miss the beginning of a show. There is also a search feature that allows users to quickly find what network a particular game or program is on. Peel provides a social aspect as well, allowing you to share what you are watching via Facebook and Twitter.

Setting up the Peel app takes just a few minutes. Peel isolates where you are, which cable or satellite provider you are using and your basic TV preferences such as favorite show genres and sports. Once set up, the app immediately begins delivering tailored TV recommendations.

Availability

The free Peel app is available for Android users on the 2.0 operating system or higher. To download the app visit: https://market.android.com/details?id=com.peel.app

The app is also available for iPhone and iPod touch® and can be downloaded from Apple's App Store by visiting: http://ax.itunes.apple.com/us/app/peel/id384977370?mt=8#ls=1

About Peel

Peel was founded around passion for making the home entertainment experience friendlier. Combining program discovery, simple and seamless universal control and shared entertainment experiences steps beyond simple remote controls and changes the TV landscape. For more information visit http://www.Peel.com.

For regular Peel updates follow us at http://www.Twitter.com/PeelTV, become a Fan on Facebook at http://www.Facebook.com/PeelTV or visit http://www.Peel.com.

All trademarks and product names are the property of their respective companies.

Media Contact
Evie Carter
FortyThree, Inc.
831.401.3175
Peel@43pr.com

SOURCE Peel



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