Peeling Lucky? MONOPOLY® Returns to McDonald's® With 125 Million Winning Game Pieces 2011 MONOPOLY Game at McDonald's Offers One in Four* Odds and Millions of Prizes

OAK BROOK, Ill., Sept. 26, 2011 /PRNewswire/ -- The MONOPOLY® Game at McDonald's® is back in nearly 14,000 U.S. restaurants starting tomorrow, bringing with it one in four odds of winning, multiple ways to play and millions of fantastic prizes everyday. This year, customers can find MONOPOLY Game Pieces on new and old menu favorites including the Big Mac®, Filet-O-Fish®, 10 and 20-piece Chicken McNuggets®, Fruit & Maple Oatmeal, medium and large McCafe® Cold Beverages (excluding McCafe Shakes and Large Iced Coffee), Hash Browns, Egg McMuffin®, Sausage McMuffin® with Egg, large Fries and medium fountain drinks.  Cash prizes ranging from $50 to $1 million, delicious McDonald's menu items, redbox® movie rentals, Beaches® Resorts Luxury Included® Caribbean vacations, EA SPORTS™ fan trips, a SL MY 12 Nissan LEAF™, and more, are all up for grabs when customers play the 2011 game in-store and or online at www.playatmcd.com.  

“With one in four odds and 125 million winning game pieces,  this year’s MONOPOLY Game at McDonald’s gives our customers even more chances to win,” said Douglas Freeland, director of marketing, McDonald’s U.S. “And with game pieces on menu favorites, like the Big Mac and Egg McMuffin, playing to win  has never been easier.”  

Three Ways to Play and Win the 2011 MONOPOLY Game at McDonald's

  • In-restaurant: The 2011 MONOPOLY Game is available at participating McDonald's restaurants in the U.S. starting September 27 through October 24, or while supplies last. Players can peel game pieces from select menu items to collect property sets for a chance to win $1 million, additional $50 - $100,000 cash prizes, and other rewards from this year's promotional prize partners, including SpaWish®, Beaches Resorts, EA SPORTS™, and Nissan. Also, players can win a $5 or $5,000 Walmart Gift Card, a Xbox® 360 with Kinect™, a Nissan Z® Coupe and more just by peeling one winning game piece.  
  • 2011 "Hit the Hat" Online Game: Starting September 27 through November 5, each time a player enters a game code, found on McDonald's game pieces at www.playatmcd.com, they will receive one online game play and one entry into the Nissan Z Online Zweepstakes. Players first select one of three card throw styles, Mr. MONOPOLY then attempts to throw the card into a top hat. If the card lands inside the hat, the player instantly wins any one of a number of prizes, including $50 - $50,000 in cash, EA SPORTS video games and prizes, a $1,000 Walmart Gift Card, a Beaches® Resorts Luxury Included® Caribbean vacation and more.
  • Nissan Z Online Sweepstakes: Each time a player enters a game code online at www.playatmcd.com beginning September 27 through November 5, they are automatically entered into this online sweepstakes, where one winner will randomly be selected to win a brand new Nissan Z Coupe.  When players complete five online plays, that player will receive additional bonus online game sweepstakes entries.  


 

The MONOPOLY Game at McDonald's is open to residents of the U.S., Canada, Guam and Saipan. The Online Game is open to residents of the U.S. and Canada. For complete details and Official Game Rules, visit www.playatmcd.com.

Did you know that the MONOPOLY Game at McDonald's, now in its 19th game cycle, has produced more than 4.2 billion game pieces?  A fun, shareable infographic tracing the history of both the MONOPOLY Game at McDonald's and the Hasbro original, has been developed.  Check it out for more cool facts, trivia and compelling statistics.

Customers are invited to join the conversation about the MONOPOLY Game at McDonald's online.  On McDonald's Facebook page, customers and fans can chat with other fans online, use the "like" feature to share their favorite MONOPOLY prizes and send reminder postcards. Also, by following @McDonald's on Twitter and tracking #McDMonopoly conversations, MONOPOLY fans can learn fun facts about the game, hear when prizes are won and have a chance at winning special prizes from game partners like SpaWish and redbox.  

About McDonald's

McDonald's USA, LLC, is the leading foodservice provider in the United States serving a variety of wholesome food made from quality ingredients to more than 26 million customers every day. Nearly 90 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by local business men and women. Customers can now log online for free at any of the 11,000 participating Wi-Fi enabled McDonald's U.S. restaurants. For more information, visit www.mcdonalds.com, or follow us on Twitter (@McDonalds) and Facebook (Facebook.com/McDonalds) for updates on our business, promotions and products.

About Hasbro

Hasbro, Inc. is a worldwide leader in children's and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com. © 2011 Hasbro, Inc. All Rights Reserved.

*Odds based on Game Pieces (each as 2 Game Stamps); mostly food prizes.

© 2011 McDonald's. MONOPOLY TM, ® & © 2011 Hasbro. All rights reserved.

Walmart and Walmart Gift Cards are registered trademarks of Wal-Mart Stores, Inc. and are used with permission. All rights reserved. SpaWish is a registered trademark of SpaFinder™, Inc. All rights reserved. Redbox is a registered trademark of Redbox Automated Retail, LLC. All rights reserved.  Beaches Resorts – The Luxury Included® Vacation for Everyone. EA SPORTS and the EA SPORTS logo are trademarks of Electronic Arts Inc. Kinect, Xbox 360 and the Xbox logos are trademarks of the Microsoft group of companies and are used under license.  "Z" and the Nissan badge are registered trademarks of Nissan North America and are used with permission.  

For more information contact:  
Dana Martin, McDonald's
630-623-4072 or dana.martin@us.mcd.com

Tonya Jones, GolinHarris
312-729-4460 or ljones@golinharris.com

SOURCE McDonald's



RELATED LINKS
http://www.hasbro.com
http://www.mcdonalds.com

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