PEEPS® Brand Joins with the National Park Foundation to Support the 2014 White House Easter Egg Roll PEEPS® BRAND PROVIDES IN-KIND DONATION OF MARSHMALLOW PEEPS® FOR ALL ATTENDEES

WASHINGTON, April 16, 2014 /PRNewswire/ -- PEEPS® Brand announced today that it will contribute to the National Park Foundation, the official charity of America's national parks, to support the 2014 White House Easter Egg Roll.

The White House Easter Egg Roll, which takes place in President's Park on the South Lawn of the White House, supports the First Lady's Let's Move! initiative to help kids grow up healthy and have the opportunity to reach their full potential. This year's theme is "Hop into Healthy, Swing into Shape," and all of the activities encourage children to lead healthy and active lives. In addition, the official White House Easter Eggs, sold by the National Park Foundation and benefiting America's national parks, are available at easter.nationalparks.org.

Find more information about the National Park Foundation at www.nationalparks.org. Join the national park community by visiting www.facebook.com/nationalpark and www.twitter.com/goparks.

About PEEPS®
PEEPS® candies are an iconic marshmallow treat enjoyed throughout the year at special seasonal and holiday occasions. PEEPS® fans can find the marshmallow treats at their favorite retailer and a variety of other branded merchandise and apparel through www.peepsandcompany.com or at any of three PEEPS & COMPANY® retail locations. PEEPS® fans can also visit www.marshmallowpeeps.com and www.facebook.com/PEEPSBrand to stay up-to-date on PEEPS® news and find delicious recipes and fun craft ideas to help them express their PEEPSONALITY®. PEEPS®, a fan favorite since 1953, are manufactured by Just Born Quality Confections, a privately owned company founded in 1923 and headquartered in Bethlehem, PA. Just Born manufactures PEEPS®, HOT TAMALES®, MIKE AND IKE® and GOLDENBERG'S® PEANUT CHEWS® Brand Candies. All Just Born candies are made in the U.S.A.

ABOUT THE NATIONAL PARK FOUNDATION
The National Park Foundation is the official charity of America's national parks and nonprofit partner to the National Park Service. Chartered by Congress in 1967, the National Park Foundation raises private funds to help PROTECT more than 84 million acres of national parks through critical conservation and preservation efforts, CONNECT all Americans with their incomparable natural landscapes, vibrant culture and rich history, and INSPIRE the next generation of park stewards.  Find out more and become a part of the national park community at www.nationalparks.org

SOURCE PEEPS



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