LONDON, July 5, 2013 /PRNewswire/ --
Europe's leading personalisation provider moves to strengthen its advantage in the marketplace
Peerius, the global leader in personalisation, has more than doubled its spending on research and development this year, adding mathematicians, technologists, scientists and retail analysts to a team headed by chief scientist, Bruce D'Ambrosio - a man widely regarded as 'the godfather of personalisation'.
The investment has accelerated Peerius' product roadmap as it prepares to bring a series of new solutions to market, and expanded the expertise and resources available to the teams focused on developing its mobile and in-store propositions.
CEO, Roger Brown said: "Peerius is a leader in its space, and building on that advantage means continuing to innovate in delivering outstanding, and highly effective multi-channel solutions to customers.
"There are lots of opportunities to do that. The industry as a whole is really only scratching the surface in terms of the potential in personalisation. That is why our investment in R&D will continue to accelerate, rising by a further 300% next year."
Crucially, the influx of talent, as well as a close collaboration with Cambridge University, strengthens a key element of Peerius' competitive advantage - its commitment to partnering with retailers and arming them with the local market insight required to derive maximum commercial advantage from personalisation.
Brown explained: "Customers look to Peerius to lead the way and we take that responsibility very seriously. Unlike other companies we work closely with all our customers, providing each with a roadmap detailing what they could and should be doing to deliver a better experience and drive sales.
"Adding new expertise to the team enhances our ability to help customers to do more and get more, whether in the presentation layer for different devices or in deploying ever smarter multi-channel solutions that drive revenue."
The increased R&D spend has already enabled Peerius to bring forward the launch of a significantly enhanced SMART manager - its administration, reporting and configuration console.
Brown said: "We've made it easier for non-technical users to run more detailed reports use a wide range of configuration options. Really this is about making sure that users can get the most out of what is a complex bit of technology, leaving the complexity in the background and making it easy to optimise solutions for maximum return."
Notes for Editors
Founded in London in 2007, Peerius is Europe's leader in omni-channel personalisation.
Through its SMART suite of personalisation tools, Peerius personalises each customer's shopping experience, one to one and in real time at every stage of the customer journey. Each individual customer sees product suggestions, messages, promotions, images and campaigns that are personally relevant to them. The result is a proven model for increased sales for retailers, and a better, richer experience for their customers.
Peerius works with some of the best know high-street brands in Europe, including Arcadia Group, Ted Baker, Wickes, Beaverbrook's, Office, Superdry and Superdrug.
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