PHILADELPHIA, Dec. 7, 2011 /PRNewswire-USNewswire/ -- As part of the ongoing effort to enhance the shopping experience for customers, the Pennsylvania Liquor Control Board today unveiled its latest Fine Wine & Good Spirits store at 180 West Girard Avenue, Philadelphia.
"Today is such an exciting day for the PLCB, as we open our largest rebranded store, in the largest city in the commonwealth," said PLCB Chairman Joseph E. Brion. "We're so pleased to be part of the revitalization of this area and look forward to becoming a key part of its continued growth and development."
The new store, with a unique floor plan designed in response to customer feedback, features a central service point at which customers can find assistance, taste products, browse featured items and make purchases. It also offers a warm, welcoming atmosphere for customers to explore educational materials on wine and spirits.
The focal point of the new store is a center table, where consumers can always find staff to answer questions or provide guidance. The center table, equipped with a tasting bar and spacious counters for highlighting new products and featured selections, provides a gathering place for consumers to learn about products and find recommendations. Educational materials will also be available, providing information such as:
- frequently asked questions about wine and spirits;
- a vintage chart;
- a food pairing outline;
- party planning guide;
- calorie chart; and
- tips for responsible hosting and consumption.
An easy-to-use overview of the most popular wines and spirits will help consumers navigate the many choices available throughout the store. To supplement the shopping experience, informational cards showcasing "staff picks" will also be available, providing information to shoppers on products recommended by store employees.
Throughout the design and construction, the PLCB has been committed to developing a store that is attractive and environmentally responsible. The majority of the lighting is state-of-the-art LED or energy-efficient compact-fluorescent lighting, using a fraction of the energy of traditional lighting. The store will also sell reusable shopping bags made from 60 percent recycled materials.
The Liquor Control Board has embarked on a systematic business plan to make the 75-year-old agency more consumer-focused. The plan includes initiatives to improve the consumer store experience; enhance training for PLCB employees; boost returns to the state General Fund; assure and promote responsible use of alcohol through regulation and education; and take advantage of new technology.
Media contact: Stacey Witalec or Stacy Kriedeman, 717-783-8864
SOURCE Pennsylvania Liquor Control Board