Penton Continues To Focus on the Digital User Experience, Partners with Chartbeat To Create High Engagement Content
NEW YORK, March 11, 2014 /PRNewswire/ -- With a continued focus on the digital user experience, Penton today announced a partnership with Chartbeat to identify the highest quality and most engaging content for its five core sectors - agriculture, transportation, natural products/food, infrastructure, design and manufacturing. Chartbeat will provide Penton's content teams with real-time audience analytics, showcasing what content is engaging, where engagement drops, opportunities to better connect with a live audience, and what type of content is most popular across all traffic sources including via social media shares.
"We've done significant research into the daily information diets of our users. With this new technology from Chartbeat, we hope to get closer to our users by learning what Penton content they find most useful. This will help us to serve them better," says Joe Territo, Penton's SVP of Content. "We're excited to partner with Chartbeat to better understand user behaviors, gain insights on how and when they consume information, and to provide them with engaging content."
John Saroff, Chartbeat's Chief Business Officer adds, "Our goal is to help smart publishers understand and promote their best content on the web, and we're excited to work with Penton to help them create higher engagement among their audiences. We are strong believers that blindly building traffic isn't what's important - it's about building a real returning, loyal audience."
Led by CEO Tony Haile, Chartbeat was founded in 2009, works with 80% of the top publishers in the US and is in 35+ countries across the globe. Among Chartbeat's clients are The New York Times, ESPN, CNN, and The Guardian. The analytics suite is most well known for arming editorial and advertising teams with real-time audience engagement data, which tells them on a second-by-second, pixel-by-pixel basis what content their audience is reading, watching, engaging with and for how long, so they can build and monetize an attentive loyal audience.
Penton is a leading professional information services company that engages and informs millions of professionals every day, helping them grow and solve their most critical business challenges. As a provider of critical workflow solutions and insightful content, marketing services and networking, Penton helps businesses do business in five core growth markets: agriculture, transportation, natural products/food, infrastructure, and industrial design/manufacturing.
Penton is a growth company with a track-record of strong performance and success and is backed by its co-owners: MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP.
For additional information on the company and its businesses, visit www.penton.com.
Chartbeat is a real-time data science and analytics company that works with over 4,000 online publishers around the world to help them understand how users interact with their stories and their ads. The product suite helps publishers quantify the audience and advertisers consuming their content every second. Chartbeat combines five years of engineering leadership with expertise gained from working with top global brands like Al Jazeera, Gannett, TIME Inc., and NBC Universal.