CHICAGO, Aug. 27, 2013 /PRNewswire/ -- Accomplished digital content innovator Andy Friedman has been named Executive Director of Content and User Engagement for Penton's Electrical Energy & Mechanical and Manufacturing & Supply Chain markets.
Friedman brings extensive user-focused digital, mobile and community content management experience to Penton. He has spent more than two decades in senior positions, leading digital transformations and developing content strategies for major media companies including: AOL, Clear Channel and Tribune – where he was responsible for 32 local media businesses throughout the U.S.
Based in Chicago, Friedman will report to Bob MacArthur, Industry Group SVP, and Joe Territo, SVP of content and user engagement. He will lead the Electrical Energy & Mechanical and Manufacturing & Supply Chain market content teams. Friedman will collaborate with sales and marketing managers to create revenue opportunities with leading brands including Industry Week, Transmission & Distribution World, and Electrical Construction & Maintenance – among others.
"Andy will provide new ideas and approaches that will mobilize our content teams to generate strategic digital revenue opportunities," said MacArthur. "This will help us continue to accelerate digital business growth in these markets."
Friedman's primary responsibilities will be to increase daily relevance by focusing content creation, production and optimization on user-centric digital community engagement. He will work to provide users with a dynamic experience of peer-to-peer interactivity, expert insights, curate links, and user-generated content.
"We created this new position to drive innovative digital community engagement in these markets. This will increase daily relevance for the targeted users served by these brands," said Territo. "Andy brings a uniquely valuable combination of digital creativity, metrics-driven strategy, and hands on, seasoned content team management to this role. We're very excited to have him join our team!"
For additional information about Penton and its businesses, visit www.penton.com.
For millions of business owners and decision-makers, Penton makes the difference every day. We engage our professional users by providing actionable ideas and insights, data and workflow tools, community and networking, both in person and virtually, all with deep relevance to their specific industries. We then activate this engagement by connecting users with tens of thousands of targeted providers of products and services to help drive business growth. Learn more about our company at www.penton.com.
Penton is a privately held company owned by MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP.
Phone: (212) 204-4351