Penton's FleetSeek Launches New Data and Marketing Solutions for the Trucking Industry

ATLANTA, Oct. 6, 2016 /PRNewswire/ -- Penton's FleetSeek, the trucking industry's most powerful source of sales and marketing leads, today officially launched two innovative data and marketing solutions for the trucking industry. With a proprietary database of nearly half a million North American commercial truck owners, operators and decision makers, FleetSeek offers a new data solution for fleet decision-makers. A new marketing solution is now available in conjunction with Penton SmartReach's^TM database of nearly 20 million business-to-business records. FleetSeek now offers a turnkey programmatic behavioral targeting solution for marketers.

The FleetSeek business intelligence tool, which can be found at www.fleetseek.com, and is now available on all devices, allows business decision makers to quickly identify and sort trucking operations by make, model, engine type, and age of equipment in the motor pool of each fleet.

Now through the combined power of Penton SmartReach^TM, FleetSeek offers marketers a turnkey targeted email solution that delivers deep customization and the ability to overlay data attributes to target prospects. In addition, all programs are backed by detailed reporting to monitor and optimize campaign performance.

"Our customers have come to us looking for deeper customization and the ability to overlay more data attributes to better target their prospects," said Penton's trucking group managing director, Reggie Lawrence. "The most successful e-mail marketing campaigns we see are those that provide a higher level of targeting – matching up the right message and right audience – which translates into better response rates and lead conversions for our customers."

Lawrence added, "The launch of these two new products is a continuation of FleetSeek's commitment to providing innovative data in the trucking industry." 

For more information on how to take advantage of FleetSeek services and increase growth, contact Reggie Lawrence at [email protected] or visit www.fleetseek.com.

About Penton Trucking
Penton Trucking is the leading provider of business information, data, and marketing services for the trucking industry, providing end-to-end marketing coverage of commercial vehicle operators. Our brands connect manufacturers, suppliers, service providers, and technology developers with commercial truck fleets, owner-operators, professional drivers, and aftermarket service decision makers. 

About Penton
Penton is an innovative information services company that empowers nearly 20 million business decision makers in markets that drive more than 12 trillion dollars in purchases each year. Our products inform with rich industry insights and workflow tools; engage through dynamic events, education and networking; and advance business with powerful marketing services programs. Penton is the way smart businesses buy, sell and grow.

Headquartered in New York, Penton is privately owned by MidOcean Partners and Wasserstein & Co., LP. For more information, visit http://www.penton.com or follow us on Twitter @PentonNow.

MEDIA CONTACT:       

Chris Lamphear
Director of Marketing
Penton Automotive and Trucking    
248 799 2658
[email protected]

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SOURCE Penton

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