People en Espanol and Yahoo! En Espanol Kick Off 2010's '51st Most Beautiful' Search

USA - English

• USA - English
• USA - English

MIAMI, Jan. 12 /PRNewswire/ -- Building on the success and popularity of the contest in 2008 and 2009, People en Espanol magazine has teamed up with Yahoo! En Espanol (http://www.yahooenespanol.com) for the third consecutive year to launch a nationwide online search for the "51st Most Beautiful" to be featured in its "50 Most Beautiful" issue. The special annual issue, which hits newsstands in early May, highlights the 50 most popular Hispanic celebrities in TV, film and music. The "51st Most Beautiful" online search provides a unique opportunity for a non-celebrity to be featured in this celebrated issue.

(Logo: http://www.newscom.com/cgi-bin/prnh/20030429/YAHLOGO )

The contest starts January 8th and runs through February 26th. During this time, visitors to the site will have the opportunity to submit their photos at http://www.51bello.com to compete for the title of People en Espanol's "51st Most Beautiful." In the weeks that follow, 25 finalists, as selected by People en Espanol and Yahoo! En Espanol, will be posted on http://www.51bello.com. Users will be able to view contestant photos and profiles, comment and vote for their favorites.

Last year's contest scored big, receiving more than 5,000 submissions and reaching more than 500,000 unique users.* Additionally, more than 185,000 votes were cast. Users followed every phase of the campaign very closely, returning an average of 63 times per user throughout the promotion's duration and posting the promotional widget on various social networking sites.

The "51st Most Beautiful" site features a Bello 51 Blog with information on celebrity news, fashion and beauty tips. In addition, the site is set up to allow users to post comments, download contest widgets and easily share related content with friends by e-mail, IM, Facebook and other social networks. Participants can also tag their photos.

From early to mid February, the site will post the top 25, the top 15 and then the top five contest finalists as voted by Yahoo! En Espanol users. Voting for the People en Espanol's "51st Most Beautiful" will culminate on February 26th. The winner will be determined by People en Espanol, taking into account user votes and other editorial components of the participant.

On or about March 5th, the winner will be revealed and featured on Yahoo! En Espanol. The newest "Bello" or "Bella" will be given a makeover and be photographed for the magazine's special edition and will enjoy a trip to People en Espanol's "50 Most Beautiful" cover photo shoot. The winner will complete the whirlwind experience by attending People en Espanol's "50 Most Beautiful" party in May and walking the star-studded red carpet.

For further information on People en Espanol's "51st Most Beautiful" or to view and vote for your favorite participants and for the contest's legal rules, visit http://www.51bello.com.

About People en Espanol:

PEOPLE en Espanol was launched in 1996 as a special issue, and today has become the top-selling Hispanic magazine in the United States. Published 11 times a year, PEOPLE en Espanol's guaranteed circulation is 540,000 and reaches over six million readers every month with its editorial mix of Hispanic and popular entertainment, fashion and beauty trends, and compelling human-interest stories. PEOPLE en Espanol delivers original editorial content that captures the values, contributions and impact of today's Hispanics in the U.S. For daily news, photos, exclusive behind-the-scenes video and celebrity scoops, visit http://www.PeopleEnEspanol.com.

About Yahoo!

Yahoo! Inc. is a leading global consumer brand and one of the most trafficked Internet destinations worldwide. Yahoo! is where millions of people go every day to see what is happening with the people and things that matter to them most. Yahoo! helps marketers reach that audience with its unique and compelling advertiser proposition. Yahoo! is headquartered in Sunnyvale, California. For more information, visit http://pressroom.yahoo.com or the company's blog, Yodel Anecdotal (http://yodel.yahoo.com).

*Yahoo! Internal data, 2009.

SOURCE Yahoo! En Espanol