People en Espanol Wins Gold for the Hispanic Market
Luis Solis Named 2013 Marketer of the Year by min: Media Industry Newsletter
First in Spanish-language Sector to Receive Industry's Prestigious Integrated Marketing Award
NEW YORK, Nov. 6, 2013 /PRNewswire/ -- People en Espanol Associate Director of Integrated Marketing, Luis Solis, was named 2013 Marketer of the Year by min: Media Industry Newsletter. Just as People en Espanol set a precedent in 1996 by being the first domestic Spanish-language magazine from a major publisher (Time Inc.), so, too, did Luis Solis by becoming the first in the Spanish-language Sector to receive the industry's prestigious IMA.
The honor, which took place at min's 10th annual Integrated Marketing Awards breakfast in New York City, marks the first Hispanic executive receiving the IMAs' top individual honor–for "managing and enhancing the creative vision, strategic business development, sponsor renewals contracts, social media promotion and integration" of People en Espanol's print- and digital-driven multi-platform franchises.
"Luis is responsible for elevating People en Espanol's red carpet franchises, including managing Los 50 Mas Bellos, which has become the most profitable multi-platform execution in People en Espanol's history," said People en Espanol Publisher Monique Manso. "On behalf of the entire team, we are proud of Luis for achieving this well-deserved recognition and grateful for his invaluable contributions – not only to People en Espanol, but to the Hispanic sector overall."
In addition to his role with Los 50 Mas Bellos, Mr. Solis created Divina Latina, a multi-platform red carpet beauty and fashion program that provided Unilever the perfect environment to promote and drive sales for Pond's and Caress. This successful program was extended into social media, in-book, online and mobile, as well as Red Carpet Award TV shows—creating major buzz and delivering double-digits sales lifts at Walmart.
Monique Manso has recognized Mr. Solis twice this year, with a promotion to Associate Director of Integrated Marketing, followed by an elevation to account manager in the Sales division. "I am confident that my marketing skills will be a huge asset in ad sales with such diverse clients as Coca-Cola, Johnson & Johnson, Microsoft, Unilever and Verizon" Solis says. "I love the thrill of making things happen."
About PEOPLE EN ESPANOL:
PEOPLE EN ESPANOL was launched in 1996 as a special issue, and today has become the top-selling Hispanic magazine in the United States. Published 11 times a year, PEOPLE EN ESPANOL's guaranteed circulation is 540,000 and reaches over six million readers every month with its editorial mix of Hispanic and popular entertainment, fashion and beauty trends, and compelling human-interest stories. PEOPLE EN ESPANOL delivers original editorial content that captures the values, contributions and impact of today's Hispanics in the U.S. PEOPLE EN ESPANOL celebrated its 15th anniversary in 2011. For daily news, photos, exclusive behind-the-scenes video and celebrity scoops, visit www.PeopleEnEspanol.com.
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SOURCE People en Espanol