Pepsi Retro presents Ton Meunier préféré

Celebrate the Return of Pepsi Retro And Choose Your Favourite Claude Meunier Pepsi Ad From the 1980s!

To view the Social Media Release, click here: http://smr.newswire.ca/en/pepsico-beverages-canada/pepsi-retro-presents-ton-meunier-prefere

MONTREAL, May 26, 2011 /PRNewswire/ - It's back by popular demand! The wildly popular Pepsi Retro that made a limited time only appearance in Quebec in January is back on store shelves for the summer! Quebecers can celebrate the return of Pepsi Retro by participating in a 1980s-themed promotion, Pepsi Retro presents Ton Meunier préféré, highlighting Claude Meunier's favourite Pepsi commercials on Facebook. Consumers can also follow the conversation on Twitter using the Pepsi Quebec handle (@PepsiQC) and hashtag (#PepsiRetro).

Pepsi Retro features iconic retro graphics dating back to the 80s. The look is cool, classic and totally vintage. Sweetened with real sugar, Pepsi Retro transports new and seasoned Pepsi drinkers to one of the most diverse eras of the last century. "We hit on something big with Pepsi Retro," said Robb Hadley, National Marketing Director, PepsiCo Beverages Canada. "When we get that kind of response to a beverage innovation, we listen! And what better way to celebrate the fun of the 1980s than with Claude Meunier and his famous Pepsi advertisements. We invite Quebecers to enjoy a Pepsi Retro as they view and choose their favourite ad at Facebook.com/PepsiQuebec."

Quebec consumers are invited to view five of Claude Meunier's most popular television commercials from the 1980s and vote for their favourite one. With every vote cast, Pepsi Retro will make a donation of 80 cents to the Quebec charity Fondation Tel-jeunes (which provide funds to LigneParents and Tel-jeunes) up to $10,000. The most popular ad, as voted by the people of Quebec, will be announced just before St. Jean Baptiste Day. "It's great to take a journey back in time and celebrate the return of Pepsi Retro with a vote showcasing my favourite Pepsi ads from the 1980s," said Claude Meunier, beloved Quebec comedian and actor, and long-time member of the Pepsi family. "When I watch the five commercials featured in the contest, it reminds me of the fun we had while shooting them. The 1980s were a great decade full of laughter and good times. I encourage Quebecers to be apart of that laughter and visit the Facebook site to vote for their favourite commercial. For every vote, Pepsi will make a donation of 80 cents to a charity that is close to my heart, Fondation Tel-jeunes which finances LigneParents and Tel-jeunes."

Pepsi Retro's vintage packaging is based on a replica of a Pepsi can from 1980s. The look is cool, classic, strong, simple and unmistakably vintage. Consumers will find Pepsi Retro in stores coast-to-coast beginning this week in 355 mL cans, 12-pack cases and 591 mL bottles. It will be here for a limited time only, so retro fans will need to pick it up before it's all gone!

PepsiCo Canada and the Pepsi Brand
PepsiCo's businesses in Canada are organized into two business units. PepsiCo Foods Canada includes Frito Lay Canada and the Quaker Foods & Snacks business.  PepsiCo Beverages Canada includes the Pepsi, Gatorade and Tropicana businesses.  The Pepsi Brand has been bringing fun and refreshment to Canadian consumers for over 75 years. For more information, please visit www.pepsico.ca.

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About PepsiCo
PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses -- Quaker, Tropicana, Gatorade, Frito-Lay, and Pepsi Cola -- also make hundreds of other enjoyable and wholesome foods and beverages that are respected household names throughout the world. With net revenues of approximately $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment, including by conserving energy and water usage, and reducing packaging volume; to provide a great workplace for our associates; and to respect, support, and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

/NOTE TO EDITORS: Media Assets accompanying this story are available as follows:

Photo:  http://smr.newswire.ca/media/articles/1307/press-conference-pep-2d89b4.jpg

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Video: http://www.newswire.ca/en/releases/mmnr/smr/REEVES SD-CNW SMR - h.264 - 640x360 - July 2010 16_9.mov

SOURCE PEPSICO CANADA



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