Pepto-Bismol(TM) Named First-Ever Stomach Remedy Sponsor of World-Famous Nathan's Hot Dog Eating Contest

CINCINNATI, June 28 /PRNewswire/ -- Pepto-Bismol and Major League Eating today announced that Pepto-Bismol will be the first-ever stomach remedy sponsor of the annual Nathan's Famous Fourth of July Hot Dog Eating Contest.

"We are very excited to welcome Pepto-Bismol on board as our newest sponsor," said George Shea, MLE president and emcee of the Nathan's Hot Dog Eating Contest. "Pepto-Bismol has been around for more than 100 years, and in the 95 years of the contest, many people have often asked if the competitors experience stomach upsets and whether they use Pepto-Bismol. Nearly every eater does, and so for us, this sponsorship was a natural fit."

Pepto-Bismol treats multiple common stomach symptoms and as such, Pepto-Bismol is the official sponsor of Major League Eating and Nathan's Famous Hot Dog Eating Contest.

"Nathan's Hot Dog Eating Contest is the ultimate case in point of celebrating the summer with food, so we're excited to announce our sponsorship of the event." said Colleen Jay, Vice President, P&G Personal Healthcare. "We wanted to show that whether you've gone a little overboard on your favorite food or eaten one too many hot dogs at your backyard BBQ this summer, turn to Pepto-Bismol"

The Nathan's Famous Hot Dog Eating Contest is an annual event that has become part of America's Fourth of July celebration.  The event on Coney Island winds through many great American cities, with regional competitions occurring at a variety of Nathan's Famous retail locations. The champions of each qualifier event earn a coveted spot to compete at the original Nathan's Famous in Coney Island. Major League Eaters and aspiring underdogs will set the Coney Island table one 10-minute qualifier at a time.

"I often feel nauseous or have indigestion when I overeat, let alone when I eat 68 hot dogs in 10 minutes." said Joey Chestnut, current reigning champion of the Nathan's Hot Dog Eating Contest. "It's great Pepto-Bismol has us covered as the new official stomach remedy of the Nathan's Famous Fourth of July Hot Dog Eating Contest."

For more information please visit www.facebook.com/peptobismol

About Pepto-Bismol

Pepto-Bismol is the only leading brand that can provide soothing relief for five different stomach symptoms: nausea, heartburn, indigestion, upset stomach and diarrhea. Manufactured and distributed by Procter & Gamble, Pepto-Bismol is available in multiple forms and flavors: liquid, chewables, caplets, InstaCool, Cherry and Original flavor, Regular and Maximum Strength and Children's Pepto Antacid. For additional information, please visit www.pepto-bismol.com.

About Procter and Gamble

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 135,000 employees working in about 80 countries worldwide. Please visit www.pg.com for the latest news and in-depth information about P&G and its brands.

About Nathan's Famous Hot Dog Eating Contest

The Nathan's Famous Fourth of July International Hot Dog Eating Contest has been held at high noon every year since 1916, the year Nathan's Famous Hot Dogs opened on Surf Avenue in Coney Island, N.Y. The official 2010 Nathan's Famous Dot Dog Eating qualifying circuit visited more than 12 cities, including: Las Vegas, Nevada; San Jose, Calif., Foxboro, Mass.; Hartford, Ct.; Atlanta; Atlantic City, N.J.; Phoenix; Norfolk, Va.; Charlotte, N.C.; and Fishkill, N.Y.  Major League Eating, the governing body of all stomach-centric sport, sanctions the Nathan's Famous Hot Dog Eating Circuit and ensures the contests are judged professionally and that safety standards are in place at each event. For more information, please visit www.ifoce.com.

SOURCE Pepto-Bismol