HOLLYWOOD, Calif., Feb. 18, 2016 /PRNewswire/ -- per-fékt® beauty, inc. announced today that Cosmetic Design Group, LLC (CDG) has made a majority investment in the trending indie beauty brand. CDG is a leader in custom cosmetic design and supplies turnkey solutions to many of the largest North American and worldwide beauty retailers. Together, these two companies will develop, market and distribute the former Hollywood-based company's unique and results driven product line.
per-fékt beauty was founded in 2005 by Richard Anderson, a true beauty pioneer and American entrepreneur. He built per-fékt beauty from his office in the Hollywood Hills into a multi-million dollar business. The per-fékt beauty brand retails in over 700 premium and independent beauty doors worldwide as well as on-line. Famed for pioneering a new category in beauty, "perfectors" are easy to use, multi-functional, makeup/skincare hybrids. These products instantly perfect the skin, body, eyes, cheeks, brows, lips, and lashes, without the weight or look of traditional heavy makeup. It is an indispensable concept that has redefined today's beauty regimens. The brand continues to be a favorite of consumers and also has a cult following among celebrities.
"We are very excited to be working with Cosmetic Design Group. They have the perfect combination of entrepreneurialism, deep industry experience with big and small companies, quick-to-market capabilities, and the financial and operational resources to support our customer service needs. Their team will undoubtedly help per-fékt beauty achieve its growth potential," says Richard Anderson, president and founder, per-fékt beauty.
"We are ecstatic to be partnering with the per-fékt beauty team," said Maurice Rasgon, founder and chairman of CDG. "Richard Anderson and his team will now be able to bring their renowned level of passion and enthusiasm to drive even greater innovation and education to the marketplace. Our companies form the ideal combination of talent, creativity, financial resources, and operational execution. These aspects will fuel great new product and marketing concepts, which will add to future growth."
About per-fékt® beauty:
Per-fékt beauty is fully committed to launching technologically advanced products that simplify and perfect the beauty care process. Merging advanced skincare formulations with color, per-fékt beauty offers multi-functional products. They are quick and easy to apply and do not require sponges or brushes. They provide a natural-looking, and healthy result. They offer a simple alternative to traditional beauty products. Since establishing key retail relationships with Sephora in 2005 and Ulta in 2014, per-fékt beauty has expanded to other prestige outlets, including Beauty Brands, Apothia Fred Segal in Los Angeles and other select boutiques while establishing a significant international presence as well. The brand is sold exclusively to Sephora in Australia and it will be launching this spring on an exclusive basis with Sephora in Southeast Asia. per-fékt beauty can also be purchased direct through its online platform (www.perfektbeauty.com).
About Cosmetic Design Group:
Cosmetic Design Group is a leading cosmetics and beauty care company that provides services to some of the largest beauty retailers in North America and worldwide. Headquartered in the West Los Angeles area for more than 25 years, CDG has provided fully integrated, innovative concept design, turnkey supply, warehousing, and logistical support. With its capital investment partners, Five Crowns Capital and Corbel Structured Equity Partners, Cosmetic Design Group is positioned for suitable merger and acquisition opportunities.
SOURCE per-fékt beauty; Cosmetic Design Group