Perfect Company And Absolut Vodka Announce Partnership To Revolutionize At-Home Bartending

Innovators in the Spirits and Smart Kitchen Products Industries Come Together to Help Consumers Explore and Craft Great-Tasting Cocktails

07 Mar, 2016, 05:10 ET from Perfect Company

VANCOUVER, Wash., March 7, 2016 /PRNewswire/ -- Perfect Company, a leading developer of smart products for the home, and The Absolut Company, a leading pioneer and innovator in the wines and spirits industry, announce a partnership to provide ground-breaking ways for adults to craft quality cocktails at home, and share those experiences with friends.

"We share The Absolut Company's passion for great-tasting cocktails, high quality standards and a commitment to innovation. We're excited to collaborate with one of the leading spirit brands," said Darin Barri, co-founder, Perfect Company. "Our technology is a perfect fit for Absolut fans as it allows vodka drinkers to find, create, and enjoy a perfect Absolut cocktail every time, whether the user is an experienced mixologist, or a first timer."

For Absolut fans eager to try new cocktail recipes at home, the first step in this partnership is the release of the "Absolut Classics" recipe pack for the Perfect Drink Interactive Recipe App. This initial collection of recipes includes some of Absolut's most popular, classic cocktails like the Lemon Drop, Sea Breeze and Mule, along with unique concoctions like the Espresso Martini and Elderflower Collins.

Cocktail enthusiasts will connect the Perfect Drink Smart Scale via Bluetooth to the Perfect Drink App on their mobile device and find a recipe to craft. The scale weighs each ingredients' pour in real time and the app alerts them when to stop pouring. A perfect cocktail sometimes includes an imperfect pour, so the app will compensate for over-pours by instantly rescaling the other ingredients. 

"We want to ensure that cocktail lovers have great experiences with our brands, in and out of the home," said Jonas Magnusson, Innovation Director at Absolut Vodka. "At Absolut, we truly believe technology adds convenience for consumers creating quality cocktails a home, and have a heritage of being an early adopter of emerging technologies. Collaborating with a company who also believes that the at-home experience can and should be just as perfect as if being served by a professional, makes sense."

Additional innovative integrations with a variety of The Absolut Company's world renowned brands will be announced in the future.

About Perfect Company
Perfect Company designs, develops and manufactures smart products to help people create delicious recipes at home, easily. Perfect Drink, Perfect Bake and Perfect Blend Smart Scale and Interactive Recipe Apps guide anyone, regardless of experience, through each recipe to make cocktails, treats, smoothies, soups, dips and more consistently perfect each time. Follow us on Facebook and Twitter. For more information, visit www.makeitperfectly.com.

About The Absolut Company
The Absolut Company has the worldwide responsibility for the production, innovation and strategic marketing of Absolut Vodka, Malibu, Kahlúa, Wyborowa, Luksusowa and Our/Vodka. Absolut Vodka is the world's fifth largest premium spirits brand. Every bottle of Absolut Vodka is produced in Åhus, southern Sweden. Malibu is the number one rum-based coconut spirit in the world, sold in more than 150 countries. Kahlúa coffee liqueur is the world leader in its category. The head office is located in Stockholm, Sweden. The Absolut Company is a part of Pernod Ricard, which holds one of the most prestigious brand portfolios in the sector.

About Pernod Ricard
Pernod Ricard is the world's co-leader in wines and spirits with consolidated sales of € 7,945 million in 2013/14. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine's, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Kahlúa and Malibu liqueurs, Mumm and PerrierJouët champagnes, as well Jacob's Creek, Brancott Estate, Campo Viejo, Graffigna and Kenwood wines. Pernod Ricard employs a workforce of approximately 18,000 people and operates through a decentralized organization, with 6 "Brand Companies" and 80 "Market Companies" established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard's strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index.

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SOURCE Perfect Company



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