Perfect World Announces Recent Business Developments

BEIJING, Aug. 27, 2012 /PRNewswire-Asia/ -- Perfect World Co., Ltd. (NASDAQ: PWRD) ("Perfect World" or the "Company"), a leading online game developer and operator based in China, today announced its recent business developments as of August 27, 2012.

(Logo: http://photos.prnewswire.com/prnh/20090416/CNTH023LOGO)

Press Release Issued During the Period:

July 23, 2012 – Perfect World Unveils New 3D MMORPG "Legend of the Condor Heroes" in its Pipeline

EXPANSION PACKS

"Empire of the Immortals" Expansion Pack – "Legendary Heroes"

On June 28, 2012, Perfect World released the expansion pack "Legendary Heroes" for its 2.5D MMORPG "Empire of the Immortals."  This expansion pack introduces fresh content including chances to obtain random in-game items by picking tarot cards, upgraded professions with new skills, new armors, new instances, new maps and new pets, enriching the game world for players.

"Legend of Martial Arts" Expansion Pack – "Peach Blossom Wonderland"

On July 12, 2012, Perfect World released the expansion pack "Peach Blossom Wonderland" for its 3D cartoon MMORPG "Legend of Martial Arts."  The expansion pack introduces new professions with new skills and weapons, adds a new map and includes several new instances, bringing more interesting elements to the game.

"Chi Bi" Expansion Pack – "Chi Bi Heroes"

On August 16, 2012, Perfect World released the expansion pack "Chi Bi Heroes" for its war epic 3D MMORPG "Chi Bi."  With adjusted and enhanced systems allowing players to level up faster, the expansion pack also introduces a new battleground, and adjusts some existing battlegrounds, skills and weapons, adding more interesting content to the game.

OVERSEAS OPERATION

Obtained License to Operate "Dark Blood" in Japan

Recently, C&C Media Co., Ltd., a wholly-owned Japanese subsidiary of Perfect World, signed an agreement with GameHi Co., Ltd. ("GameHi"), a Korea-based company, to operate 2D action MORPG "Dark Blood" in Japan.  "Dark Blood" features dazzling battling actions, providing a refreshing gaming experience for fans of fighting games.

OVERSEAS LICENSING AGREEMENTS

Licensing "Battle of the Immortals" to Turkey and Azerbaijan

In July 2012, Perfect World signed an agreement with SHR Interaktif Servisler San. ve Tic. A.S. ("SHR") and Joygame Interactive Services Ltd., a subsidiary of SHR, to license "Battle of the Immortals" to Turkey and Azerbaijan.  First launched in Mainland China in April 2009, "Battle of the Immortals" is Perfect World's mysterious adventure 2.5D MMORPG well received by gamers both in China and overseas.

Licensing "Empire of the Immortals" to Turkey and Azerbaijan

In July 2012, Perfect World signed an agreement with SHR Interaktif Servisler San. ve Tic. A.S. and its subsidiary, Joygame Interactive Services Ltd., to license "Empire of the Immortals" to Turkey and Azerbaijan.  First launched in Mainland China in March 2011, "Empire of Immortals" is a second 2.5D MMORPG following "Battle of the Immortals" in Perfect World's "Immortals" franchise.

OVERSEAS LAUNCHES THROUGH LICENSEES

Launch of "Dragon Excalibur" in Vietnam

In April 2012, Perfect World launched its 2D MMORPG "Dragon Excalibur" in Vietnam through FPT Online Service Joint Stock Company ("FPT Online").  "Dragon Excalibur" is set against a backdrop based on ancient Chinese mythology and was first launched in Mainland China in October 2010.

Launch of "Forsaken World" in Thailand

In June 2012, Perfect World launched "Forsaken World" in Thailand through Cubinet Interactive (Thailand) Co., Ltd., a subsidiary of Cubinet Interactive Group ("Cubinet Interactive").  "Forsaken World" is Perfect World's 3D MMORPG set against the backdrop of a fantasy world.  The game was first launched in Mainland China in October 2010 and has been licensed to dozens of countries and regions.

About GameHi Co., Ltd. (http://www.gamehi.net)

Established in 2005, GameHi Co., Ltd. is a Korea-based online game developer listed on KOSDAQ in 2008 and acquired by Nexon Co., Ltd. in 2010.  GameHi mainly focuses on online Arcade, RPG, and media developments and has launched popular online games including the action MMORPG "Dekaron" and the first-person-shooter game "SuddenAttack."

About SHR Interaktif Servisler San. ve Tic. A.S. (http://www.shr.com.tr)

Headquartered in Istanbul, Turkey, SHR Interaktif Servisler San. ve Tic. A.S. is one of the leading gaming companies and online game publishers in Turkey, Azerbaijan and the Middle East and North Africa region.  SHR's mission is to create a digital entertainment world that provides online game publishing, co-publishing, digital content distribution, radio, TV and social networking portal services.  SHR's main brands include Joygame, Joygame Arabic, Joymoby (a mobile game portal), Joygame Store, Joyotaku (an anime portal), and Jeton (a radio channel).

About FPT Online Service Joint Stock Company (http://www.fptonline.net)

Established in 2007, FPT Online Service Joint Stock Company is the leading Internet company in Vietnam with its core business in providing digital content, including digital media (such as VN-Express, a top Vietnamese online newspaper and social network), online payment services (such as an online payment system utilizing virtual wallets and a payment gateway, Pay.gate.vn), and mobile value-added services.  In the field of online games, as Vietnam's leading game publisher, FPT Online runs gate.vn, Vietnam's leading gaming portal.  With millions of users, FPT Online serves as the leading Internet service provider in Vietnam.

About Cubinet Interactive Group (http://www.cubinet.com)

Cubinet Interactive Group is engaged in developing and publishing high-quality game products in the Southeast Asia market.  Composed of a large number of senior experts, Cubinet Interactive also has strong network support and a strong user community.  In addition to the publication and operation of games in Malaysia and Singapore, Cubinet Interactive also develops business throughout the rest of Southeast Asia region.  Through cooperation with Perfect World, Cubinet Interactive successfully launched a number of Perfect World's games including "Forsaken World," "Battle of the Immortals," "Legend of Martial Arts," "Chi Bi," "Zhu Xian," and "Hot Dance Party" to the Southeast Asia region, where they became popular.

About Perfect World Co., Ltd. (http://www.pwrd.com)

Perfect World Co., Ltd. (NASDAQ: PWRD) is a leading online game developer and operator based in China.  Perfect World primarily develops online games based on proprietary game engines and game development platforms.  Perfect World's strong technology and creative game design capabilities, combined with extensive knowledge and experiences in the online game market, enable it to frequently and promptly introduce popular games designed to cater changing customer preferences and market trends.  Perfect World's current portfolio of self-developed online games includes massively multiplayer online role playing games ("MMORPGs"): "Perfect World," "Legend of Martial Arts," "Perfect World II," "Zhu Xian," "Chi Bi," "Pocketpet Journey West," "Battle of the Immortals," "Fantasy Zhu Xian," "Forsaken World," "Dragon Excalibur," "Empire of the Immortals" and "Heaven Sword and Dragon Saber;" an online casual game: "Hot Dance Party;" and a number of web games and social networking games.  While a substantial portion of the revenues are generated in China, Perfect World operates its games in North America, Europe and Japan through its own subsidiaries. Perfect World's games have also been licensed to leading game operators in a number of countries and regions in Asia, Latin America, Australia, New Zealand, and the Russian Federation and other Russian speaking territories.  Perfect World intends to continue to explore new and innovative business models and is committed to maximizing shareholder value over time.

Safe Harbor Statements

This press release contains forward-looking statements.  These statements constitute forward-looking statements under the U.S. Private Securities Litigation Reform Act of 1995.  These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates" and similar statements.  Such statements involve certain risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements.  Potential risks and uncertainties include, but are not limited to, Perfect World's limited operating history, its ability to develop and operate new games that are commercially successful, the growth of the online game market and the continuing market acceptance of its games and in-game items in China and elsewhere, its ability to protect intellectual property rights, its ability to respond to competitive pressure, its ability to maintain an effective system of internal control over financial reporting, changes of the regulatory environment in China, and economic slowdown in China and/or elsewhere.  Further information regarding these and other risks is included in Perfect World's filings with the U.S. Securities and Exchange Commission, including its annual report on Form 20-F. Perfect World does not undertake any obligation to update any forward-looking statement as a result of new information, future events or otherwise, except as required under applicable law.

For further information, please contact:

Perfect World Co., Ltd.
Vivien Wang Vice President, Investor Relations & Corporate Communications
Joanne Deng – Investor Relations Manager 
Tel: +86-10-5780-5700 
Fax: +86-10-5780-5713
Email: ir@pwrd.com
http://www.pwrd.com

Christensen Investor Relations
Patty Bruner
Tel: +1-480-614-3036
Fax: +1-480-614-3033
Email: pbruner@christensenir.com

Teal Willingham
Tel: +86-10-5826-4988
Fax: +86-10-5826-4838
Email: twillingham@christensenir.com

SOURCE Perfect World Co., Ltd.



RELATED LINKS
http://www.pwrd.com
http://www.gamehi.net
http://www.shr.com.tr
http://www.fptonline.net
http://www.cubinet.com

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