Performance Bicycle® launches spring 2016 CHCB collection

Collection developed to connect everyday cyclists to the towns where they live, work and ride

Mar 16, 2016, 10:05 ET from Performance Bicycle

CHAPEL HILL, N.C., March. 16, 2016 /PRNewswire/ -- Performance Bicycle®, the No. 1 choice for people who love to ride, is introducing its spring 2016 CHCB collection. Designed for the cyclist wherever they go on and off the bike, the spring line provides functionality and style that can be worn anywhere. Inspired by the town where Performance Bicycle was founded in 1982, Chapel Hill (CH), and its sister city, Carrboro (CB), CHCB is a clothing line designed to connect cyclists to the towns and places where they live, work and ride.

"We created CHCB to provide our customers a clothing line that embraces the cycling lifestyle," said Performance Bicycle CEO David Pruitt. "Every ride is unique and we designed our second spring collection with individuality in mind."

Combining excellent cycling performance with contemporary styling that looks and feels great on and off the bike, CHCB's newest collection uses light, breathable and comfortable fabrics to accommodate active lifestyles.  The new CHCB collection is available in-store at more than 100 locations nationwide and online at PerformanceBike.com.

Ranging from $59.99 to $99.99, the 2016 spring CHCB collection features men's and women's shirts, shorts and jerseys that will keep cyclists cool during the warmer weather. Additionally, CHCB's reflective elements boasts new materials to make them less prominent against the clothing, yet functionally as strong as previous collections.

The spring 2016 CHCB collection combines all of the functions of traditional cycling clothing with contemporary and useful additions that allow it to seamlessly transition to a great experience off the bike, too. All pieces in the collection are perfect for cycling commuters, college students who ride to class, as well as trips by bike to meet friends for drinks or a meal.

A full list of CHCB clothing is available at performancebike.com/CHCB.

Where to Find Performance Bicycle
Performance offers three great ways to shop: in store, by phone and online at PerformanceBike.com. Cyclists can also follow Performance Bicycle on Twitter, Facebook, Instagram and YouTube at www.twitter.com/performancebike, www.facebook.com/performancebike, https://instagram.com/performancebike and www.youtube.com/performancebike.

About Performance Bicycle®
Performance Bicycle® is the No. 1 specialty bicycle retailer in the U.S. and is a wholly owned subsidiary of Performance Inc. Performance provides an omni-channel cycling experience that spans more than 100 stores nationwide, and www.PerformanceBike.com, catering to both the avid cycling enthusiast and the recreational rider. Performance Inc. is majority owned by North Castle Partners of Greenwich, Conn. For more information about Performance Bicycle, please visit www.PerformanceBike.com

Contact:
Matt Kovacs
BLAZE PR
310-395-5050
mkovacs@blazepr.com / nvalente@blazepr.com

NOTE TO EDITORS AND PRODUCERS – SPRING COLLECTION BOOK AVAILABLE

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SOURCE Performance Bicycle



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