Performance Starts Hear™: Polk Audio Introduces UltraFit™ Sport Headphones for Athletes and Fitness Enthusiasts

Sep 13, 2011, 16:00 ET from Polk Audio

BALTIMORE, Sept. 13, 2011 /PRNewswire/ -- Polk Audio, the award-winning designer and manufacturer of high performance audio products, has brought its sonic expertise to the world of sports and fitness by introducing the audio industry's first line of performance headphones designed specifically for athletes of every stripe – from elite professionals to weekend warriors.

(Photo: http://photos.prnewswire.com/prnh/20110913/NY67362 )

Now shipping to major e-retailers and retailers nationwide, Polk Audio's Performance Line-Up of UltraFit™ headphones are perfect for individuals looking for superior audio quality, durability and style in the headphones they use while training, practicing or generally engaged in an active lifestyle.

"We are changing the sonic landscape for an entire generation of athletes and active headphone users," says Ben Newhall, Senior Vice President of Sales and Marketing. "Our engineers have used the same breakthrough technology we apply to our award-winning speaker design to create a series of headphones that are comfortable, rugged in durability, aggressively muscular in style and all with Polk's world-class commitment to superior sound quality."

The Polk Audio UltraFit™ headphones are featured in a national magazine and digital advertising campaign – Performance Starts Hear™ – featuring professional basketball star Rudy Gay.  They will be introduced to the media tonight at a launch event in New York City with ESPN sports anchor Linda Cohn, Rudy Gay, professional basketball star Thad Young, Boston Cannons midfielder and 2009 Major League Lacrosse MVP Paul Rabil and Atlanta Beat defender, two-time Olympic gold medalist and U.S. Women's National Soccer team member Heather Mitts.

The Polk Audio Performance Line-Up features four UltraFit™ sports headphones in a variety of colors that include in-ear, on-ear and in-ear canal models. The headphones stand apart from other brands with Polk Audio's acclaimed audio quality and unique attention to detail, including:  water resistant designs, tangle-free contrast-colored cables for instant left/right recognition, Kevlar-reinforced hinge points to eliminate the number one product failure in many headphones, and comfortable, non-slip materials where the headphone engages the ear.  Three models include in-line or on-ear 3-button remote control and microphone for use with iPhone®, iPod® and iPad®. The UltraFit™ headphones range from $49.95 to $99.95.

"Athletes often complain about poor sound quality and earpiece slippage once the workout gets going and the sweat begins to pour," said Newhall.  "We've designed the UltraFit™ headphones to address those specific issues and provide a superior audio experience for those working out."  

Polk Performance Line-Up:  UltraFit™ Headphones:

UltraFit 500, In-Ear Headphone ($49.95):  High performance digital sound; Securefit™ support; two ultra-flexible tangle-free, planar audio cables; Strainguard™; moisture shield; 3.5mm connector. Available in black/red, black/gold, white/orange and white/gray. Zippered, vented protective case; 41-inch cable; 14-inch cable; three pair StayFit™ silicone tips.

UltraFit 1000, In-Ear Headphone ($69.95):  High performance digital sound; in-line 3-button remote control and microphone; Securefit™ support; two ultra-flexible, tangle-free planar audio cables; Strainguard™; moisture shield; 3.5mm connector.  Available in black/red and white/gray.  Zippered, vented protective case; 41-inch cable; 14-inch cable; three pair StayFit™ silicone tips.

UltraFit 2000, On-Ear Headphone ($69.95):  High performance digital sound; built-in 3-button remote control and microphone; Securefit™ support; ultra-flexible, tangle-free planar audio cable; Strainguard™; moisture shield; airframe design; reflective wraparound headband; 3.5mm connector.  Available in black/red and white/orange.  Zippered protective case; one pair silicone ear pads; two pair foam ear pads; one pair cold-weather shearling ear pads.

UltraFit 3000, In-Ear Canal Headphone ($99.95):  Ultra high performance digital sound: in-line 3-button remote control and microphone; Securefit™ support; two ultra-flexible, tangle-free planar audio cables; Strainguard™; moisture shield; 3.5mm connector. Available in black/red, white/gray and white/orange.  Zippered, vented protective case; 41-inch cable with in-line Apple® control, 14" cable, three pair StayFit™ silicone tips; two pair StayFit™ 3-flange silicone tips, three pair memory foam tips.

For more information, go to www.polkultrafit.com.

About Polk Audio

Polk Audio (www.polkaudio.com) is an award-winning designer and manufacturer of high performance audio products and the largest audio brand of DEI Holdings, Inc. Founded in 1972, Polk's products include loudspeakers and electronic components for home, auto and marine applications, the market leading SurroundBar single speaker surround systems, the world's first audiophile-grade active IP-addressable loudspeaker, the world's only wireless single-speaker rear surround solution, the F/X Wireless Surround speaker, and the audio industry's first line of performance headphones for serious athletics and active individuals.

Media Contacts:




CE & Lifestyle Media

Sports/Fitness Media

Adam Sohmer

Brent Burkhardt / Madeline LaFave

Sohmer Associates, LLC

TBC, Inc.

(347) 497-4965

(410) 986-1303 / (410) 986-1275

adam@sohmerassoc.com

bburkhardt@tbc.us / mlafave@tbc.us



SOURCE Polk Audio



RELATED LINKS

http://www.polkultrafit.com


http://www.polkaudio.com