Perk.com to Engage App Developers and Publishers Through Marketo

Mobile rewards company plans to educate customers on driving retention and revenue

02 Nov, 2015, 09:00 ET from Marketo

SAN MATEO, Calif., Nov. 2, 2015 /PRNewswire/ -- Perk.Com Inc. ("Perk" or the "Company"), a cloud-based mobile rewards platform provider, has selected Marketo (NASDAQ: MKTO), the leading provider of marketing software and solutions, to boost its brand awareness among app publishers and developers. The engagement of Marketo is expected to improve synergies between Perk's marketing efforts and sales, and gain further insights into the Company's marketing return on investment.

Perk caters to app publishers and developers through its Appsaholic Rewards SDK ("Appsaholic"), an extension that allows users to create a customizable rewards platform. Using this platform, publishers and developers can engage their audiences through gamification and monetize their apps.

The Company was seeking a solution that would help them educate developers and publishers on the benefits of using Appsaholic for rewards, while also providing a clear look into how Perk's marketing initiatives were performing. Marketo's ability to provide comprehensive data will enable the Company's sales team to obtain information on qualified prospective customers, optimizing Perk's marketing efforts.

"We were extremely impressed with how easy it was for a small team to increase productivity by leveraging Marketo," said Zach Redler, senior director of marketing at Perk. "We look forward to using Marketo as the foundation for continued growth and expansion of our community engagement activities." 

To learn more about Marketo, please visit www.marketo.com.

About Perk.Com Inc. As a leading mobile rewards platform, Perk brings together the interests of consumers, advertisers, and publishers by offering users rewards such as Perk Points, a digital reward system. Perk Points can be redeemed for gift cards, cash, or loaded on to Perk Plastik, a re-loadable branded debit card. In addition, Perk works with brands and publishers to reach consumers through truly engaging and innovative formats using rewards as a way to achieve maximum engagement of their brands and products.

Perk currently owns and operates 12 mobile applications that allow members to earn Perk Points. Perk also operates numerous websites as well as AppTrailers, a leading mobile video rewards app. In addition to offering Perk Points to members through its own mobile applications and websites, Perk launched the Appsaholic Software Development Kit which allows mobile and desktop publishers to utilize Perk's rewards system to engage and entice users through the publisher's own applications and websites.

Additional information about Perk can be found at its corporate website: ir.perk.com.

About Marketo Marketo (NASDAQ: MKTO) provides the leading marketing software and solutions designed to help marketers master the art and science of digital marketing. Through a unique combination of innovation and expertise, Marketo is focused solely on helping marketers keep pace in an ever-changing digital world. Spanning today's digital, social, mobile and offline channels, Marketo's Engagement Marketing Platform powers a set of breakthrough marketing automation and marketing management applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo's applications are known for their ease-of-use, and are complemented by the Marketing Nation®, a thriving network of more than 550 third-party solutions through our LaunchPoint® ecosystem and over 50,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA with offices in Atlanta, Portland, Ore., Europe, Australia and Japan, Marketo serves as a strategic marketing partner to approximately 4,300 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com.

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SOURCE Marketo



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