Permabit Names Daniel Eiref as SVP & COO

20-year veteran to spearhead operations for company's rapid market growth

13 Nov, 2012, 08:30 ET from Permabit Technology Corporation

CAMBRIDGE, Mass, Nov. 13, 2012 /PRNewswire/ -- Permabit Technology Corporation, the recognized leader in storage efficiency technologies, today announced that it has named Daniel Eiref as Senior Vice President and Chief Operating Officer, responsible for the day-to-day operations of the company as it extends the penetration of its Albireo Data Optimization Software into new markets and among its existing customer base. He reports to company CEO Tom Cook.


Eiref has more than 20 years of operations, engineering, business development and marketing experience managing worldwide teams that delivered OEM solutions for software, hardware and semiconductor markets. He comes to Permabit from Broadcom Corporation, where he served as Vice President and General Manager of the company's Consumer Electronics Group, which included the Blu-Ray and digital television software and semiconductor businesses. Prior to Broadcom Eiref held executive positions with ATI Technologies (acquired by AMD) and as a principal engineer at Digital Equipment Corporation.

"Dan's deep experience driving business objectives, customer satisfaction and product development cycles in highly competitive markets makes him a great choice to lead operations for Permabit," said Mr. Cook. "We are pleased to welcome Dan to our team as we rapidly expand our software offerings and customer base."

"Permabit is a recognized market leader in licensable data efficiency technology at a time when the need for this technology in the enterprise, data center, and cloud has never been greater," said Eiref. "I'm pleased to be joining Tom and the rest of the team at an important juncture in Permabit's growth,"

Eiref has a Master's degree in Business Administration from Harvard University Graduate School of Business Administration, and Bachelor's and Master's of Science degrees in Electrical Engineering from Columbia University School of Engineering.

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About Permabit
Permabit Technology Corporation is the recognized leader in storage efficiency technologies for OEMs. The company's Albireo software sets the standard for storage efficiency. Permabit's data optimization, protection and management stack easily integrates into storage appliances, software and cloud services.  Albireo's data optimization delivers unequaled performance, resource efficiency, scalability and data safety. With Permabit software, OEMs are able to rapidly deliver differentiated storage solutions.

Solutions built with Albireo are being delivered by leading hardware, software and service providers. Our partners include Hitachi Data Systems (HDS), LSI, Cibecs, and StoneFly. Permabit was founded in 2000 by a technical and business team from Massachusetts Institute of Technology. For more information, visit:

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SOURCE Permabit Technology Corporation