Perplexus from PlaSmart, Inc. Tops Holiday Toy Tests for the 2010 Season

OTTAWA, Ontario, Nov. 15, 2010 /PRNewswire/ -- Perplexus, a bendy, trendy, can't put-it-down game challenge from PlaSmart, Inc., has received awards and accolades from some of the most recognized, prestigious and respected toy tests for the 2010 holiday season, including the American Specialty Toy Retailing Association (ASTRA), the Canadian Toy Test Council (CTTC), The Toy Insider, NAPPA and Parents Magazine.  

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"We are honored that Perplexus has been recognized by so many important and influential organizations," says Timothy Kimber, President of PlaSmart, Inc. "We strive to deliver fun, innovative and engaging products that bring families together and these industry honors confirm that Perplexus has achieved our goal."

Perplexus is a maze game where players must maneuver a small marble around challenging barriers inside a transparent sphere. Unlike traditional flat-surface mazes that are composed of one path, Perplexus houses various exhilarating tracks with 100 barriers and provides a three-dimensional experience, offering hours of entertainment and fun.  Players select which track they would like to attempt, and then must work with gravity and carefully shift, flip, and twist the sphere to guide the marble.  Players can race each other or the clock.  Its small size makes it great for take-along play, too.  In addition to its vast entertainment value, Perplexus is a great tool for child development, encouraging children to exercise their motor and dexterity skills, as well as improving their hand-eye coordination.  Perplexus retails for $19.99, is available at mass market and specialty stores and is for ages 6 to 106.  To view the fun, consumers can log onto www.perplexus.net. 

About the Awards:

With more than 1000 members, ASTRA is the largest trade association of independent toy retailers and children's products. The 2010 Best Toys for Kids list features toys that deliver exceptional value and expand a child's imagination, toys that invite discovery and exploration, toys that get kids moving, toys that build creativity, toys that fascinate babies and even toys that delight hard-to-shop-for pre-teens.  ASTRA and its member companies promote the growth of the specialty toy industry by delivering products that serve children's best interests.

More than 1,000 Canadian children ranging from ages three months to 16 years of age test toys on behalf of the CTTC to determine the Children's Choice Awards selected each year. The CTTC Children's Choice Awards are given out to ten toys that are proven to be fun, innovative and the absolute best in their area of play.

The Toy Insider is an annual guide featuring the hottest toy and gift recommendations broken down by age categories.  Each toy is carefully selected by a team of experts with years of experience in the toy industry.  The Toy Insider is published by Adventure Publishing, publisher of leading industry trades The Toy Book and The Licensing Book.

NAPPA – the National Parenting Publications Awards – is the "go-to" source for parents and professionals seeking the best children's products (toys, games, books, music, DVDs, software, videogames, Web sites, storytelling CDs and audiobooks) and resources for parents (books, DVDs, maternity and baby gear, accessories and more).  NAPPA's team of independent expert judges and family testers (parents and kids) select the most entertaining, appealing, safe, educational, age-appropriate and enduring products as NAPPA Gold and Honors winners.

Parents is an award winning publication published by Meredith Corporation and directed towards parents of young children.  Each year the magazine selects its "Top Toys of the Year" by rigorously testing toys with their panel of editors.  The editors then select their favorite toys for each category.

About PlaSmart Inc.

PlaSmart introduced themselves to the Toy Industry in 2003 with the introduction of PlasmaCar at the Canadian Toy Fair in Toronto. After learning about the toy industry in a small market and tweaking the marketing plan for two years in Canada, PlasmaCar arrived at the New York Toy Fair in 2005 and was an instant success with American retailers. PlaSmart has since expanded internationally with distribution on five continents and more than 20 countries.  With the success of PlasmaCar, PlaSmart has expanded their product line to include other unique, award-winning toys such as PlaySnapz, - Yummy Dough and Doodle Decor.  PlaSmart has also continued to grow its operations in Canada by partnering with many US manufacturers to expand distribution of other award-winning brands in the Canadian market.

SOURCE PlaSmart Inc.