SAN FRANCISCO, Nov. 18, 2015 /PRNewswire/ -- Personal Capital, a leader in online financial advisory services, today has lowered its investment minimum to $25,000, from the $100,000 minimum it has had since its 2009 founding. True to its mission to transform the way people understand, manage and grow their net worth, Personal Capital is expanding access to sound financial advice and wealth management services to even more Americans.
"We're democratizing access for more people to take advantage of our expertise and services to improve their financial lives," said CEO Bill Harris. "By decreasing the investment minimum, we're giving those just entering a complex financial life access to an experienced advisor – a service wealth management firms typically reserve for millionaires."
Among the nearly 1 million households using Personal Capital free tools, the company sees people at every asset level making the same investing mistakes: paying high management fees for poorly optimized asset allocations. With infrastructure in place proven successful with those having $100k in investable assets – including licensed Financial Advisors, skilled portfolio construction and advisor- and consumer-facing tools – it can easily and effectively serve this new set of clients.
Clients with $25,000 to $100,000 in investable assets receive access to:
- Portfolios composed of ETFs that are designed to take advantage of asset location, tax loss harvesting and disciplined rebalancing
- Access to Personal Capital's full suite of financial planning services
- A licensed Advisory Service Team to answer questions and advise clients on college planning, estate planning, home purchases, 401k allocation, and more
"We give anyone a holistic view into their financial life with the best personal finance software in the world," added Harris. "Our advisors have unmatched analytics at their disposal and use them to design a personalized financial plan to fit the specific needs of every household to meet their life goals."
As clients build more wealth, hitting $100K in investable assets gives them access to a second dedicated Financial Advisor and increased customization and optimized tax opportunities with access to individual equities for the U.S. equity portion of their portfolios. Clients are charged a flat fee of 0.89%, one of the lowest management advisory fees in the industry.
For more information, visit: www.personalcapital.com.
About Personal Capital
Personal Capital is a next generation financial advisor. The company melds technology with professional advisors to help households manage their wealth. Personal Capital's free app is available for iPhone, iPad and Android.
Disclaimer: Personal Capital Advisors is an SEC registered investment advisor. Any reference to the advisory services refers to Personal Capital Advisors. SEC registration does not imply a certain level of skill or training not does it imply endorsement by the SEC Keep in mind investing involves risk.
Kate Cichy | Personal Capital | firstname.lastname@example.org
SOURCE Personal Capital