Personal Communications Devices Welcomes Chief Marketing Officer
Wasserman brings institutional knowledge and marketing power to wireless leader
HAUPPAUGE, N.Y., Oct. 29, 2012 /PRNewswire/ -- Personal Communications Devices, LLC (PCD) www.pcdphones.com, a leading provider of wireless devices to service providers in the Americas for more than 25 years, announced today that Katie Wasserman has been named Chief Marketing Officer (CMO). In her new role, Wasserman will lead the marketing team and be responsible for spearheading the broad spectrum of promotional programs and campaigns on behalf of PCD and its technology partners.
"Katie is an experienced and creative professional whose market savvy is focused on the task at hand – strategically promoting the launches of exciting products we have in our pipeline," said George Appling, president and CEO of PCD. "Her vast institutional knowledge includes a previous tenure with PCD that spanned 17 years, and will prove invaluable to our partners and clients."
A veteran of the wireless industry with over 30 years of experience, Wasserman joins PCD having most recently served as a partner at reWorkings in Chicago, which followed her previous 17 years as Vice President, Marketing at PCD.
"I couldn't be happier to rejoin the PCD family at this exciting time," added Wasserman. "I look forward to working with George to lead the company, and the wireless industry, forward."
Known throughout the industry as an innovative leader with a strong reputation for ROI-based results, Wasserman's insights into market trends, expert marketing strategies and effective public relations initiatives, have led to a successful career that has included facilitating start-ups and business subsidiaries; launching marketing organizations, cutting edge technologies, and global rebrandings; and negotiating winning partnerships. She has been named one of the "25 Most Influential Women in Wireless" (2001) and by the Consumer Electronics Industry "40 Under 40."
Built on a legacy of service and innovation, PCD www.pcdphones.com is committed to bringing you the wireless world. A global gateway for its technology partners throughout the Americas, PCD provides both carriers and manufacturers a rich array of product life cycle management services that includes planning & development; inventory; technical testing; quality control; forward & reverse logistics; sell-in & sell-thru, marketing & warranty support; and an extensive portfolio of high-quality and versatile wireless devices. PCD is based in Hauppauge, New York, and maintains operations facilities in Brea, California.
SOURCE Personal Communications Devices, LLC
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