2014

Pet Supplements and Nutraceutical Treats in the U.S., 4th Edition

NEW YORK, Feb. 12, 2013 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Pet Supplements and Nutraceutical Treats in the U.S., 4th Edition

http://www.reportlinker.com/p0376738/Pet-Supplements-and-Nutraceutical-Treats-in-the-US-4th-Edition.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Pet_Food

Following double-digit annual sales gains in years past, sales growth in the U.S. market for pet supplements and nutraceutical treats has begun to moderate: marketers will need to work harder to remain relevant. With hundreds of products batting for limited shelf space, selling pet supplements means educating consumers and retailers about their benefits and differences, with veterinarians remaining the toughest customers of all. Clinical testing, proprietary formulas, the NASC (National Animal Supplement Council) seal of approval, novel ingredients, natural ingredients, retail merchandising, and social media programs are all parts of the competitive equation as, now more than ever, the sale of one pet supplement or nutraceutical treat comes at the expense of another.

Throughout the recession and its aftermath of economic doldrums, sales of dog and cat treats remained strong. So it is perhaps not surprising that pet supplements are increasingly resembling treats. Traditional forms still abound, including tablets and pills. But palatability concerns and the human/pet "enjoyment factor" of supplements in treat form has led to an explosion of functional biscuits and "soft chews." Also gaining ground are alternative delivery formats including gels and pastes, as well as gravies and powders designed to be added to pet food. As a result, the boundary between supplements and foods continues to blur as the number of pet owners regularly supplementing their pet's diet in one way or another continues to rise.

As in human supplements, aging is the core market driver as more pets suffer from age-related conditions such as joint deterioration and cognitive dysfunction. Also taking a page from human supplements are popular ingredients including glucosamine, omega fatty acids, and probiotics, along with trendier ingredients like bee pollen, green tea, and elk velvet antler. At the same time, many supplements not sold as foods continue to inhabit a regulatory gray area while banking on "unapproved drugs for which enforcement discretion may be exercised" status with the FDA. Nevertheless, the industry's self-policing efforts, spearheaded by the NASC, have clearly raised the industry confidence level, as has the increased focus on supplements wielding the kinds of scientific backing most veterinarians require.

This 4th edition of Packaged Facts' definitive Pet Supplements and Nutraceutical Treats in the U.S. report segments the market into two categories—pet supplements and nutraceutical treats (i.e., those containing supplements or novel botanical ingredients addressing specific health conditions)—with a primary focus on products for dogs and cats, but also extending to horses and other types of small companion animals. The report provides a forward-looking examination of the market from every angle, including an update on the regulatory situation; historical sales figures and projections spanning the 2008-2017 period; breakouts by supplement type and retail channel; competitive activity by channel including pet specialty, veterinary, mass-market, and online; marketing and new product trends; and consumer patterns and preferences.

Chapter 1: Executive Summary

Scope & Methodology

Market Definition

Two Product Categories

Two Animal Classifications

Report Methodology

Market Trends

U.S. Retail Sales Chart Gradual Recovery Post Recession

Figure 1-1: Share of U.S. Retail Sales of Pet Supplements and Nutraceutical Treats: Small Animal (Dog, Cat, Other) vs. Equine, 2008 vs. 2012 (percent)

Share of Pet Supplement and Nutraceutical Treat Sales by Function

Sales by Distribution Channel

Annual Sales Gains Expected to Rise Gradually

Figure 1-2: U.S. Retail Sales of Pet Supplements and Nutraceutical Treats: Total, Small Animal (Dog, Cat, Other),Equine, 2008, 2012, 2017 (in millions of dollars)

Figure 1-3: Pet Supplement Opportunity Gap: Percentage of Dog or Cat Owners Who Use Human Supplements vs. Percentage of Dog or Cat Owners Who Buy Pet Supplements, 2012

Competitive Trends

Most Supplement Companies Focused in Pet Health

Veterinary Channel Marketers and Trends

Channel Cross-Over and Expansion

Private-Label Supplement Range Expanding

Marketing and New Product Trends

Advertising and Promotion

Beyond Print

Educating Retailers

New Product Activity Continues, Though at Slower Pace

Focus on Felines

Illustration 1-1: Trade Ad for NaturVet's Functional Soft Chews for Cats (Pet Business, January 2013)

Consumer Trends

Overview of Supplemental Pet Nutrition Products

Table 1-1: Use of Supplemental Pet Nutrition Products by Type: Dog vs. Cat Owners, 2012 (percent)

Topline Usage Rates Among Dog and Cat Owners

Figure 1-4: Use of Pet Supplements: Dog vs. Cat Owners,2010 vs. 2012 (percent)

Figure 1-5: Use of Pet Nutraceutical Treats: Dog vs. Cat Owners, 2012 (percent)

Usage of Dog Products Recovers in 2011 and 2012

Multiple-Pet Factor Favors Dog Supplement/Nutraceutical Treat Sales

Chapter 2: Introduction

Product Parameters

Market Definition

Two Product Categories

Two Animal Classifications

Report Methodology

Condition-Specific Products

Natural vs. Synthetic

Organic Regulation

Third-Party Organic Accreditation

Product Regulation

Two Choices: Food or Drug

The National Animal Supplement Council

Product Labeling and Claims

Scientific Advisory Committee

Adverse Event Reporting

NASC Implements New Rules

NASC Honored for Efforts on Behalf of Industry

Human Supplement Regulation Based on Dietary Supplement

Health and Education Act (DSHEA)

Chapter 3: The Market

Market Size and Composition

U.S. Retail Sales Chart Gradual Recovery Post Recession

Table 3-1: U.S. Retail Sales of Pet Supplements and Nutraceutical Treats: Total, Small Animal (Dog, Cat, Other),Equine, 2008–2012 (in millions of dollars)

Figure 3-1: Share of U.S. Retail Sales of Pet Supplements and Nutraceutical Treats: Small Animal (Dog, Cat, Other) vs. Equine, 2008 vs. 2012 (percent)

Small Animal Supplements and Nutraceutical Treats

Table 3-2: U.S. Retail Sales of Small Animal (Dog, Cat, Other)Pet Supplements and Nutraceutical Treats: Total,Supplements, Treats, 2008–2012 (in millions of dollars)

Figure 3-2: Share of U.S. Retail Sales of Small Animal (Dog, Cat, Other) Pet Supplements and Nutraceutical Treats: Supplements vs. Treats, 2008 vs. 2012 (percent)

Figure 3-3: Share of U.S. Retail Sales of Small Animal Pet Supplements and Nutraceutical Treats by Animal Type:Dog, Cat, Other, 2012 (percent)

Equine Supplements and Nutraceutical Treats

Table 3-3: U.S. Retail Sales of Equine Supplements and Nutraceutical Treats: Total, Supplements, Treats, 2008–2012 (in millions of dollars)

Figure 3-4: Share of U.S. Retail Sales of Equine Supplements and Nutraceutical Treats: Supplements vs. Treats, 2008 vs. 2012 (percent)

Mass-Market Sales and Composition

Table 3-4: SymphonyIRI-Tracked Sales of Dog and Cat Nutraceutical Treats and Supplements, 52 Weeks Ending November 4, 2012 vs. Year-Ago (in thousands of dollars)

Figure 3-5: Share of SymphonyIRI-Tracked Sales of Dog and Cat Nutraceutical Treats and Supplements, 52 Weeks Ending November 4, 2012 vs. Year-Ago (in thousands of dollars)

Natural/Organic Product Share of Sales

Figure 3-6: Natural/Organic Share of U.S. Retail Sales of Pet

Supplements and Nutraceutical Treats, 2008, 2010, 2012(percent)

Pet Supplement Sales Up 7% in Natural Supermarket Channel

Table 3-5: Retail Dollar Sales of Pet Products in the Natural Supermarket Channel by Category and Segment, 2011 vs.2012 (in millions of dollars)

Share of Pet Supplement and Nutraceutical Treat Sales by Function

Figure 3-7: Share of U.S. Retail Sales of Dog Supplements and Nutraceutical Treats by Type: 2012 (percent)

Figure 3-8: Share of U.S. Retail Sales of Cat Supplements and Nutraceutical Treats by Type: 2012 (percent)

Figure 3-9: Share of U.S. Retail Sales of Horse Supplements and Nutraceutical Treats by Type, 2012 (percent)

Horse Supplement Usage by Form and Region

Table 3-6: Form of Horse Supplements Usually Used, 2006, 2008, 2010 (percent)

Sales by Distribution Channel

Figure 3-10: Share of U.S. Retail Sales of Small Animal Supplements and Nutraceutical Treats by Distribution Channel, 2010 vs. 2012 (percent)

Figure 3-11: Share of U.S. Retail Sales of Equine Supplements and Nutraceutical Treats by Distribution Channel, 2012 (percent)

Pet Supplements Less Than 5% of Pet Specialty Store Sales

Regardless of Animal Category

Figure 3-12: Supplement Share of Pet Specialty Store Sales

by Animal Category: 2011 (percent)

Table 3-7: Percentage of Pet Specialty Store Sales Volume

Derived from Pet Supplements by Animal Type, 2011

Market Outlook

Positive Trends in Human Supplements Bode Well for Pet Supplements

Pets as Family Trend Bolsters Pet Health/Wellness Spending

Table 3-8: Pet Owner Attitudes and Behavior Characterizing Human/Animal Bond, 2012 (percent)

Table 3-9: Level of Veterinary Expenditures by Human-Animal Bond and Animal Type, 2011 (mean dollar per household)

Figure 3-13: Level of Agreement with Statement: "I buy pet supplements and/or functional treats to make doubly sure that my pet gets all the special nutrition it needs," 2012(percent)

A Natural Advantage

Figure 3-14: U.S. Retail Sales of Natural Pet Products, 2008, 2012, 2017 (in millions of dollars)

Figure 3-15: Level of Agreement with Statement: "If natural/organic pet products were more available where I shop, I would buy them more often," 2012 (percent)

Figure 3-16: Level of Agreement with Statement: "I am veryconcerned about the safety of the pet products I buy," 2012(percent)

Figure 3-17: Level of Agreement with Statement: "I prefer tobuy pet supplements and/or functional treats that are allnaturalor organic," 2012 (percent)

Pet Med Alternatives

Table 3-10: Level of Agreement with Statement: "I avoid usingpet medications as much as possible": Dog Owners vs. Cat Owners, 2011 (percent)

Table 3-11: Level of Agreement with Statement: "I prefer to try holistic/natural pet treatments including nutritional supplements before resorting to pet medications": Dog Owners vs. Cat Owners, 2011 (percent)

Supplements Advancing Among Veterinarians, But They Still Want More Testing

Negative PR

Growing Focus on Therapeutic Pet Foods

Table 3-12: Level of Agreement with Statement: "I believe that pet supplements are more effective than 'functional' pet food designed to treat specific health conditions," 2012 (percent)

Table 3-13: Level of Agreement with Statement: "I believe "functional" pet food designed to treat specific health conditions is more effective than supplements in pill, tablet, liquid, or powder form," 2012 (percent)

Table 3-14: Level of Agreement with Statement: "I do not use pet supplements because I believe my pet gets all the nutrients it needs from the pet food I buy," 2012 (percent)

Illustration 3-1: Hill's Everypeteverytime.com Vet-Targeted Website

Nutraceutical Treats Expanding Market Boundaries

Lack of Product Understanding Hinders Market

Figure 3-18: Level of Agreement with Statement: "I believe that ordinary pet food provides all the nutrition that pets need," 2012 (percent)

Equine Segment Suffers from Decline in Horse Population

Table 3-15: How Pet Owners View Their Pets by Type of Pet, 2011 (percent)

Regulatory Situation: Status Quo Seems to Working

Pet Market Macrotrends

Pet Ownership and Population Trends

Table 3-16: Household Penetration Rates for Dogs and Cats, 2007-2012 (U.S. households—percent and number in thousands)

The Aging Pet Population

Table 3-17: Age of Dogs and Cats, 2012 (percent of pet owners)

Pet Overweight and Obesity

Table 3-18: Percentage and Number of Overweight and Obese Dogs and Cats, 2011

Figure 3-19: "My pet would be considered overweight or obese," 2012 (percent)

Pet Owners Still Budget Crunching Post Recession

Table 3-19: Level of Agreement with Statement: "I am spending less on pet products because of the economy,"2010-2012 (percent)

Looking Ahead

Annual Sales Gains Expected to Rise Gradually

Table 3-20: Projected U.S. Retail Sales of Pet Supplements and Nutraceutical Treats: Total, Small Animal (Dog, Cat,

Other), Equine, 2012–2017 (in millions of dollars)

Table 3-21: Projected U.S. Retail Sales of Small Animal (Dog, Cat, Other) Pet Supplements and Nutraceutical Treats:

Total, Supplements, Treats, 2012–2017 (in millions of dollars)

Table 3-22: Projected U.S. Retail Sales of Equine

Supplements and Nutraceutical Treats: Total, Supplements,

Treats, 2012–2017 (in millions of dollars)

Table 3-23: Share of U.S. Retail Sales of Pet Supplements and Nutraceutical Treats: Small Animal (Dog, Cat, Other) vs. Equine, 2012–2017 (percent)

Why the Sluggishness?

On a Positive Note

Illustration 3-2: GNC Vitamins & Supplement for Cats Center in PetSmart

Illustration 3-3: GNC Vitamins & Supplement for Cats Center in PetSmart (Closeup)

Figure 3-20: Level of Agreement with Statement: "I would prefer to buy pet supplements under the same human brand names I'm familiar with (such as One-a-Day)," 2012 (percent)

Illustration 3-4: Royal Canin's New X-Small Dog Pet Food Line

Illustration 3-5: Iams' New Senior Plus (Age 11+) Pet Foods

Figure 3-21: Pet Supplement Opportunity Gap: Percentage of

Dog or Cat Owners Who Use Human Supplements vs.

Percentage of Dog or Cat Owners Who Buy Pet Supplements, 2012

Chapter 4: Competitive Trends

Most Supplement Companies Focused in Pet Health

Mergers & Acquisitions

Bayer Acquires Teva Animal Health

Perrigo Acquires Sergeant's

Kemin Acquires Genesis

Unicharm Takes Stake in Hartz (Sumitomo)

Nutri-Vet Acquired by Imperial Capital/Petra Pet

The Honest Kitchen Receives Capital Investments

Quaker Pet Group Acquires Watson's Senior Pet Supplies

Pet Specialty Channel Marketers

Mass-Market Activity in Pet Supplements: Leading Marketers and Brands

Mass-Market Activity in Nutraceutical Treats: Leading

Marketers and Brands

Table 4-1: SymphonyIRI-Tracked Sales of Pet Supplements, 52 Weeks Ending November 4, 2012 vs. Year-Ago (in thousands of dollars)

Table 4-2: SymphonyIRI-Tracked Sales of Nutraceutical Dog Treats, 52 Weeks Ending November 4, 2012 vs. Year-Ago (in thousands of dollars)

Table 4-3: SymphonyIRI-Tracked Sales of Nutraceutical Cat Treats, 52 Weeks Ending November 4, 2012 vs. Year-Ago (in thousands of dollars)

Veterinary Channel Marketers and Trends

Patented Formulations

Clinically Proven

Illustration 4-1: GLC Direct's New Actistatin Joint Supplement

Teva Bounces Back with New Parent and New Products

Illustration 4-2: Teva Animal Health Products Web Page

The French Contingent: Sogeval, Vétoquinol, Virbac

Illustration 4-3: Virbac's Pet-Tabs Home Page

Channel Cross-Over and Expansion

Illustration 4-4: Tomlyn Pet Supplements and Soft Chews

Illustration 4-5: Nutramax's New Line of Supplements for Walmart

Illustration 4-6: Nutri-Vet's Best Pet Health Supplements for the Mass Market

Iams and Merrick Back Out of Pure-Play Supplement Waters, Nestlé Purina Forges Ahead

Illustration 4-7: Nestlé Purina's FortiFlora Supplement Web Page

Illustration 4-8: Fruitables Canned Supplements for Dogs & Cats

Illustration 4-9: Nature's Variety Raw Daily Boost Powder Supplements

Novus Ramping Up in Companion Animal Supplements

Illustration 4-10: Promotional Flyer for Novus's Arenus Supplements

Illustration 4-11: Trade Ad for Novus's Previda Probiotic Ingredient (Petfood Industry, December 2012)

Private-Label Supplement Range Expanding

Illustration 4-12: Selected PetSmart/GNC Specialty Supplements

Illustration 4-13: GNC Vitamins & Supplement for Dogs Center in PetSmart

Illustration 4-14: Banner Ad for GNC Pets Line on PetSmart.com

Figure 4-1: Level of Agreement with Statement: "I buy pet supplements under the same human supplement brand names I'm familiar with (such as GNC)," 2012 (percent)

Illustration 4-15: Petco's Pet Supplement Web Page

Illustration 4-16: Petco's Healthy Select Store-Brand Pet Supplements

Illustration 4-17: Petco Store-Brand Pet Supplements

Illustration 4-18: "Supplement" Results from Butler Schein's Online Compendium

Table 4-4: Selected Marketers and Brands of Pet Supplements and Nutraceutical Treats, 2012

Chapter 5: Marketing and New Product Trends

Marketing Trends

Advertising and Promotion

Illustration 5-1: Trade Ad for GreenDog Naturals Pet Supplements (Pet Age, October 2011)

Clinically Proven

Illustration 5-2: Trade Ad for ProLabs' Flex Rx (Pet Business, April 2012)

Nutramax Relies on Celebrities, Including The Lord

Illustration 5-3: Nutramax Videos on YouTube

Nutri-Vet Deploys Award-Winning Animated Videos

Illustration 5-4: Nutri-Vet Animated Videos on YouTube

Vétoquinol Introduces Rewards Program for Veterinarians

Educating Retailers

Table 5-1: Repeat, Impulse, Sale/Promoted, and Comparison-Shopping-Based Purchasing Rates for Pet Supplements vs. Other Types of Nonfood Pet Products, 2012 (percent)

Merchandising

Illustration 5-5: Retail Displays of Tomlyn Supplements and Treats

On the Web

Illustration 5-6: GNC Pet Supplements at GNC.com

Illustration 5-7: Website Banner Link to Online Shopping Options

New Product Trends

Activity Continues, Though at Somewhat Slower Pace

Focus on Felines

Illustration 5-8: Trade Ad for NaturVet's Condition-Specific Soft Chews for Cats (Pet Business, January 2013)

Illustration 5-9: Mars/Nutro's Feline Greenies Smartbites Treats Soft Chews, Gels, Pastes, and Other Non-Traditional Forms

Illustration 5-10: NoviPet's Soft Chew Supplements for Dogs

Illustration 5-11: Trade Ad for Tomlyn's Gel Supplements for Cats

Illustration 5-12: Synergy Laboratories' Richard's Organics 100% Natural Nutrient Pastes

Pet Food Add-Ins

Illustration 5-13: Bergan's Prudence–Nature's Wellness Supplement Powders

Illustration 5-14: Trade Ad for The Missing Link Supplement Powders (Pet Age, December, 2012)

Liquid Supplements

Illustration 5-15: Animal Business Concepts' Cool Pet Hydration Formulas

Condition-Specific Supplements

Illustration 5-16: PetSmart/GNC Nutraceutical Dog Treats

Illustration 5-17: Oxbow Animal Health's Natural Science

Small Animal Supplements

Joint Support

Illustration 5-18: Steadfast Joint Health Supplement from Arenus (Novus)

Illustration 5-19: Trade Ad for Grizzly Pet Products' Joint Aid 4 Dogs (Pet Business, December 2012)

Skin & Coat Health

Illustration 5-20: Cardinal Lab's Full Life Omega Antioxidant Treats

Illustration 5-21: In Clover's Glow Skin & Coat Soft Chews for Dogs

Illustration 5-22: Vitakraft's Sunseed Mineral Treats

Calming/Behavior-Control Products

Digestive Health, Immune Support, and Probiotics

Illustration 5-23: Trade Ad for Herbsmith's Microflora Plus for Digestion for Dogs and Cats (Pet Business, February 2012)

Illustration 5-24: DogGestive Digestive Health Supplement for Dogs

Illustration 5-25: GeneFlora for Pets (and People) Probiotic Supplements

Illustration 5-26: Harrison's Bird Foods' Avian Enzyme Oral Care/Breath Products

Illustration 5-27: Vetri-Science's Perio-Support

Weight Loss/Maintenance

Illustration 5-28: Garmon Corp.'s Slim-N-Fit Weight Control Canine Supplement

Liver, Kidney, and Bladder Function

Illustration 5-29: Sogeval's S-Adenoysl-225 Snap Tablets

Illustration 5-30: Trade Ad for Herbsmith's Bladder Care Supplements (Pet Business, April 2012)

Senior-Specific

Illustration 5-31: Quaker Pet Group's Silver Tails Collection of Senior Pet Products

Illustration 5-32: AvidLife Pets' Nutritional and Lubricant Eye Drops

Multivitamins, Multitasking, and Multipet

Illustration 5-33: Harrisons' Pet Products' Sunshine Factor and Booster Supplements

Featured Ingredients Bee Pollen and Bee Propolis

Illustration 5-34: Trade Ad for Ferrera Farms Naturals Bee the Best Supplements (Pet Business, April 2012)

Elk Antler

Illustration 5-35: Trade Ad for Wapiti Laboratories' Elk Velvet Antler Supplements (Pet Product News International 2013 Annual Buying Guide)

Flax

Green Tea

Illustration 5-36: Consumer Ad for Reishi with Green Tea Immunity Boost Canine Supplement (Animal Wellness,June/July 2012)

Green-Lipped Mussel

Illustration 5-37: Greenies JointCare Treats with Green-Lipped Mussel

Kelp

Mushrooms

Illustration 5-38: Mushroom Matrix's Equine Matrix and Pet Matrix

Chapter 6: Consumer Trends

Overview of Supplemental Pet Nutrition Products

Table 6-1: Use of Supplemental Pet Nutrition Products by Type: Dog vs. Cat Owners, 2012 (percent)

Consumer Focus: Pet Supplements

Topline Usage Rates Among Dog and Cat Owners

Figure 6-1: Use of Pet Supplements: Dog vs. Cat Owners,2010 vs. 2012 (percent)

Topline Number of Product Purchasers

Over Two-Thirds Use OTC Products

Figure 6-2: Use of OTC Pet Supplements: Dog Owners vs. Cat Owners, 2012 (percent)

Figure 6-3: Use of Vet-Prescribed or Vet-Dispensed Pet Supplements: Dog vs. Cat Owners, 2012 (percent)

Over Half Buy at Pet Superstores

Table 6-2: Purchasing Patterns for Pet Supplements by Retail Channel, 2010 vs. 2012 (percent of U.S. dog or cat owners who use OTC pet supplements)

Petco and Hartz Tied as Top Brands by Usage Rates

Table 6-3: Purchasing Patterns for Pet Supplements by Brand, 2012 (percent of U.S. dog or cat owners who use pet supplements)

Consumer Traits of Pet Supplement Purchasers

Table 6-4a: Use of Pet Supplements by Consumer Trait: Dog Owners, 2012 (percent)

Table 6-4b: Use of Pet Supplements by Consumer Trait: Cat Owners, 2012 (percent)

Joint Health Divides Dog from Cat Segments

Table 6-5: Use of Pet Supplements and Nutraceutical Treats by Type: Dog vs. Cat Owners, 2012 (percent of U.S. dog or cat owners who use pet nutraceutical treats)

Consumer Focus: Nutraceutical Treats

Topline Usage Rates Among Dog and Cat Owners

Figure 6-4: Use of Pet Nutraceutical Treats: Dog vs. Cat Owners, 2012 (percent)

Topline Number of Product Purchasers

Purchasing Patterns: Pet Superstores vs. Walmart

Table 6-6: Purchasing Patterns for Nutraceutical Treats by Retail Channel, 2012 (percent of U.S. dog or cat owners who use OTC pet supplements)

Few Nutraceutical Treats Show up in Experian Simmons Data

Consumer Traits of Pet Nutraceutical Treat Purchasers

Table 6-7a: Use of Pet Nutraceutical Treats by Consumer Trait: Dog Owners, 2012 (percent)

Table 6-7b: Use of Pet Nutraceutical Treats by Consumer Trait: Cat Owners, 2012 (percent)

Historical Usage Rate Trends

Usage of Dog Products Recovers in 2011 and 2012

Figure 6-5: Purchasing Rates for Supplemental Pet Nutrition Products: Dog vs. Cat Owners, Summer 2012 (U.S. dog- or cat-owning households)

Table 6-8: Purchasing Rates for Supplemental Pet Nutrition

Products: Dog vs. Cat Owners, Spring 2005-Spring 2011 (U.S. dog- or cat-owning households)

Usage Rates for Cat Products Hit Bump in the Climb

Table 6-9: Household Income Level Snapshot: Dog vs. Cat Owners, 2012 (U.S. dog- or cat-owning households)

Product Purchaser Demographics

Multiple-Pet Factor Favors Dog Supplement/Nutraceutical

Treat Sales

Table 6-10: Purchasing Rates for Supplemental Pet Nutrition Products by Number of Pets: Dog vs. Cat Owners, 2012 (percent and index for U.S. dog- or cat-owning households)

Table 6-11a: Dog and Cat Ownership Trends by Number of Pets, 2008-2012 (percent of U.S. households)

Table 6-11b: Dog and Cat Ownership Trends by Number of Pets, 2008-2012 (number of U.S. households in thousands)

Demographic Patterns Are Anomalous

Table 6-12: Demographics for Purchasing of Supplemental Pet

Nutrition Products: Dog Owners, 2012 (percent, number of households, and index)

Table 6-13: Demographics for Purchasing of Supplemental Pet Nutrition Products: Cat Owners, 2012 (percent, number of households, and index)

To order this report:Pet_Food Industry: Pet Supplements and Nutraceutical Treats in the U.S., 4th Edition

Contact Clare: clare@reportlinker.com

US:(339) 368 6001

Intl:+1 339 368 6001

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