Petco Launches Dr. Seuss Pet Fans Collection in Time for Holiday Season

Petco brings the iconic Dr. Seuss world to life for pet parents and their four-legged friends with an assortment of products based on classic Dr. Seuss characters

Nov 13, 2015, 06:05 ET from Petco

SAN DIEGO, Nov. 13, 2015 /PRNewswire/ -- Petco, in partnership with Dr. Seuss Enterprises, L.P., announced the debut of the Dr. Seuss Pet Fans Collection, a new line of pet accessories and toys based on the beloved Dr. Seuss characters, including The Grinch, The Cat in the Hat, and Thing 1 and Thing 2. Available now only at petco.com/drseuss and at Petco and Unleashed by Petco stores nationwide beginning today. The new collection features an assortment of fantastical dog and cat products inspired by some of Dr. Seuss's most popular children's books.

"We're thrilled to introduce the new Dr. Seuss Pet Fans Collection to our customers," said Rebecca Frechette, Senior Vice President, Merchandising for Petco. "These timeless characters have been loved by generations of children and adults. Now we can all share them with our furry family members, too!"

"Theodor Seuss Geisel ("Dr. Seuss") was an animal lover so this partnership is especially meaningful to Dr. Seuss Enterprises," said Susan Brandt, President of Dr. Seuss Enterprises, Licensing and Marketing. "This holiday line of pet products is sure to delight cats and dogs and deliver hours of good fun!" 

The exclusive Dr. Seuss Pet Fans Collection, which ranges in price from $5 to $10, gives cats and dogs the chance to play with their favorite Dr. Seuss characters. Playful felines can bat, kick and pounce after Thing 1 and Thing 2 toys or model a Grinch Headpiece. Meanwhile, pups can chase after the iconic Cat in the Hat toy and dress up as the Grinch's trusted sidekick Max with a festive Horn Headpiece.

For pet parents who want to give their dogs a complete Dr. Seuss makeover, Petco's grooming salons will be offering a Dr. Seuss spa package beginning November 27. The spa package features custom shampoo and conditioner, a scented spritz, fashion pawlish and a special Dr. Seuss accessory. Pet parents are encouraged to share their Seuss-inspired pet makeovers online using the hashtag #DrSeussPets.

Additionally, this Black Friday Petco stores nationwide will be offering a Seuss-erific gift for pet parents and their pets. Customers who make one or more in-store purchases with their Pals Rewards card on Friday, November 27, will receive a free Max Horn Headpiece for dogs or a Grinch Headpiece for cats.* For more information, please visit www.petco.com, Facebook.com/Petco, Twitter.com/Petco and Instagram.com/Petco.

*While supplies last, limit one per customer and no minimum spend required; available in-store only.

About Petco and the Petco Foundation
Celebrating 50 years of service to pet parents, Petco is a leading pet specialty retailer that focuses on nurturing powerful relationships between people and pets. We do this by providing the products, services, advice and experiences that keep pets physically fit, mentally alert, socially engaged and emotionally happy. Everything we do is guided by our vision for Healthier Pets. Happier People. Better World. We operate more than 1,400 Petco locations across the U.S., Mexico and Puerto Rico, including more than 120 Unleashed by Petco locations, a smaller format neighborhood shop; 10 Pooch Hotel destinations for pet daycare, boarding and spa services; prescription services and pet supplies from the leading veterinary-operated pet product supplier, Drs. Foster & Smith; and petco.com. The Petco Foundation, an independent nonprofit organization, has raised more than $125 million since it was created in 1999 to help promote and improve the welfare of companion animals. In conjunction with the Foundation, we work with and support thousands of local animal welfare groups across the country and, through in-store adoption events, help find homes for more than 400,000 animals every year.

About Dr. Seuss
Theodor "Seuss" Geisel is quite simply the most beloved children's book author of all time. Winner of the Pulitzer Prize in 1984, an Academy Award, three Emmy Awards, three Grammy Awards, and three Caldecott Honors, Geisel wrote and illustrated 45 books for children. Hundreds of millions of copies have found their way into homes and hearts around the world. While Theodor Geisel died on September 24, 1991, Dr. Seuss lives on, inspiring generations of children of all ages to explore the joys of reading.

Dr. Seuss Enterprises, L.P.
The primary focus of Dr. Seuss Enterprises, L.P. is to protect the integrity of the Dr. Seuss books while expanding beyond books into ancillary areas. This effort is a strategic part of the overall mission to nurture and safeguard the relationship people have with Dr. Seuss characters. Theodor Seuss Geisel (Dr. Seuss) said he never wanted to license his characters to anyone who would "round out the edges." That is one of the guiding philosophies of Dr. Seuss Enterprises. Audrey S. Geisel, the widow of Dr. Seuss, heads Dr. Seuss Enterprises as CEO.

Contacts:
Megan Oxford, megan.oxford@petco.com
Parinaz Farzin, parinaz.farzin@edelman.com

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SOURCE Petco



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