Petco's Free Welcome to the Family Program Supports All New Pet Parents

Free resource offers more than $650 in savings and 24/7 support to help pet parents as they embark on new family adventures

Feb 22, 2016, 06:00 ET from Petco

SAN DIEGO, Feb. 22, 2016 /PRNewswire/ -- Petco today launched a new multi-platform campaign in support of its free Welcome to the Family program, complete with a companion care pack, information on proper pet care and 24/7 support. The program helps all new pet parents as they expand their brood and embark on all new adventures with the newest addition to their family.

Compared to similar programs offered by competitors, the free Welcome to the Family program celebrates new pet parents of all kinds of animals - not just dogs - by providing 360-degree care to help new pets adjust to their new home. In addition to the robust amount of savings offered in the package, the program provides engaging and educational tips on animal care essentials including diet, sleep time, grooming and vaccinations. The informative new pet checklists can help pet parents ensure they are prepared with the knowledge and supplies to make the first few days with their new loved one a success. The program also includes a free reusable shopping bag and a $20 Shutterfly coupon, perfect for documenting all your pet's "firsts."

"Pets bring so much love and joy to our lives and we absolutely love helping pet parents get off to a good start when they make the decision to bring a new pet home," said Brad Weston, President and Chief Merchant for Petco. "We take great pride in providing all the tools and support pet parents need to make their new addition feel like part of the family, while also being there over the long-haul as their pets grow and mature."

Welcome to the Family is a complementary addition to Petco's nationwide adoption program that includes monthly in-store adoption events for pet parents looking to give a furry friend a forever home. Petco encourages interested pet parents to search adoptable pets through Adopt-a-Pet's nationwide online database of almost 300,000 animals looking for forever homes.  

Beginning this week, Petco will be bringing the Welcome to the Family program to life through broadcast and digital advertising, as well as through its social channels and in-store at the more than 1,430 Petco and Unleashed by Petco locations nationwide.

To check out the spot, visit: YouTube.com/Petco. For more information, visit www.petco.com/newpet.

About Petco and the Petco Foundation
With 50 years of service to pet parents, Petco is a leading pet specialty retailer that focuses on nurturing powerful relationships between people and pets. We do this by providing the products, services, advice and experiences that keep pets physically fit, mentally alert, socially engaged and emotionally happy. Everything we do is guided by our vision for Healthier Pets. Happier People. Better World. We operate more than 1,430 Petco locations across the U.S., Mexico and Puerto Rico, including more than 115 Unleashed by Petco locations, a smaller format neighborhood shop; 10 Pooch Hotel destinations for pet daycare, boarding and spa services; prescription services and pet supplies from the leading veterinary-operated pet product supplier, Drs. Foster & Smith; and petco.com. The Petco Foundation, an independent nonprofit organization, has invested more than $135 million since it was created in 1999 to help promote and improve the welfare of companion animals. In conjunction with the Foundation, we work with and support thousands of local animal welfare groups across the country and, through in-store adoption events, help find homes for more than 400,000 animals every year.

Contacts:
Megan Oxford, megan.oxford@petco.com
Parinaz Farzin, parinaz.farzin@edelman.com 

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SOURCE Petco



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