PRINCETON, N.J., Jan. 27, 2014 /PRNewswire/ -- Publicis Groupe customer engagement agency Rosetta announced today that Peter Kang has joined the agency as Executive Creative Director. The international award winner will report to Global Chief Creative Officer Lars Bastholm and help lead insights-driven creative execution for a number of clients in Rosetta's Technology & Telecommunications Industry Group, the agency's largest and fastest growing Industry Group.
Kang joins Rosetta from Digital Kitchen in Los Angeles, where he was Executive Creative Director and overall creative lead across experiential design, branding, digital, social and advertising. Prior to that, he was Executive Creative Director, Senior Partner at Ogilvy & Mather, Western US Region. Before joining Ogilvy & Mather, Kang was Creative Director at Saatchi & Saatchi in Los Angeles. He was also Founder, CEO of Kioken, Inc.
"Peter is an entrepreneurial leader who brings a wealth of experience in brand development, creative and business management, digital strategy and marketing," said Bastholm. "He will make an instant impact across our growing client roster, and we're thrilled to add him to the team."
"As a creative in the ever evolving digital landscape, it is amazing to be a part of an organization that truly understands the opportunity with brands, content, personalization through devices, and the data and analytics to truly move the needle," added Kang. "Rosetta is armed with equal parts of passionate creative and an insights-driven platform. And with these talents, we are poised to create enduring content platforms that connect with real audiences. I am both humbled and honored to be a part of this team that will shape new ways to create relationships between brands and consumers."
Rosetta has made a number of key talent hires in the last six months, including: Global Chief Creative Officer Lars Bastholm; Chief Strategy Officer Scott Sorokin; Chief Technology Officer Joe Lozito; Managing Partner, Program Management Office Jeff Thaler; and Partner, Head of Marketing Gary Schechner.
Kang has a Bachelor of Fine Arts from Southern Methodist University and a Masters of Fine Arts from Hunter College in New York City. He is part of Lotus Cup USA.
Rosetta is a customer engagement agency engineered to transform marketing for the connected world. Our mission is to be a catalyst for growth, driving material business impact by translating deep consumer insights into personally relevant brand experiences across touch points and over time. Our unique capabilities and the way we activate them have enabled our market leadership position, operating as an independent brand in the Publicis Groupe of global agencies.