AGOURA HILLS, Calif., Dec. 9, 2015 /PRNewswire/ -- Cydcor, the recognized leader of outsourced face-to-face sales, has hired Peter Yaskowitz as Executive Vice President and Chief Marketing Officer for the company, CEO Gary Polson announced. Yaskowitz's hiring aligns with the evolution and addition of other key executives earlier this year in order to support the company's strategic focus for expanding sales and marketing capabilities.
"We've had amazing success for 20 years but these moves are all about our next phase of growth – keeping Cydcor ahead of the curve when it comes to sales success," said CEO Polson. "The market continues to change, but with this great leadership team, we have the right people with the right skills to continue to stay ahead of the competition."
As CMO, Yaskowitz will be responsible for building multi-channel marketing platforms to support client and field partners by combining technology, analytics, lead management and telesales. He will focus on delivering data-driven decisions for every stage of the sales process, enabling unparalleled performance in customer acquisition, retention and expansion of our marketing and sales service offerings.
"We're very fortunate to have been able to attract someone of Peter's caliber," added Polson. "He will help drive our multi-channel growth and add to our creative and driven leadership team."
A nationally recognized expert in the multi-channel field, Yaskowitz has built successful high-performance sales and marketing programs on a large scale for a variety of companies. Before joining Cydcor, Yaskowitz held senior executive roles at Fortune 100 companies including JPMorgan Chase, Countrywide, Bank of America and HSBC, as well as start-ups Contifinancial and most recently Verengo Solar.
Yaskowitz earned a Bachelor's degree in Marketing from Bowling Green State University and has completed executive programs in leadership, marketing and product development.
Cydcor is the leading provider of outsourced, face-to-face sales teams to a diverse client base of companies in a wide range of industries, including telecommunications, office products, retail, energy, and financial services. Serving Fortune 500 and emerging market clients in the business-to-business, residential, and retail channels through in-store marketing initiatives, Cydcor works with a network of more than 350 independently-owned corporate licensee (ICL) sales offices, providing clients access to more than 4,600 sales professionals. The privately-held company is based in Agoura Hills, California. For more information about Cydcor, go to www.cydcor.com.
Gail Michalak, Cydcor