2014

Petmate® Unveils More Than 100 New Products At Global Pet Expo 2014 Showcase includes products inspired by natural animal behaviors, home decor and travel trends

ORLANDO, Fla., March 11, 2014 /PRNewswire/ -- Petmate, a leading maker of innovative products pet families prefer for home, travel and play, introduces more than 100 new products at the 2014 Global Pet Expo March 12-14, in Orlando, Fla. Many of the company's new products have been developed with a keen focus on natural animal behavior, home decor and fashion trends, and ever-increasing pet travel needs.

"Our new products were created with respect for animal instinct while recognizing the huge part pets play in human lives," said Larry Baab, executive vice president of marketing and new product development for Petmate. "Petmate designs products to enhance the lives of pets and their people through innovative ideas and on-trend style for home, travel and play."

Petmate has partnered with renowned cat expert Jackson Galaxy for an exclusive line of cat play products that will roll out in 2014 and cater to natural cat behaviors and the ideal cat lifestyle. Galaxy is the executive producer and star of Animal Planet's "My Cat from Hell," now in production for its fifth season scheduled for spring 2014, and best-selling author of "Cat Daddy: What the World's Most Incorrigible Cat Taught Me About Life, Love and Coming Clean."

Petmate is also expanding its popular Chuckit!® dog toy line, which nurtures the natural bond between people and their dogs through play. The line will offer six new toys and has added a new "way to play" with NightPlay -- designed to encourage play after the sun goes down. The first product in the new line, the Chuckit! Firefly LED Ball, lights up with two ultra-bright, multicolor LED lights that fade between colors, creating a constant motion that helps dogs see the ball better when it is stationary. Also new is the Chuckit! Kick Cube™ which provides an erratic bounce and features strategic rubber bite zones to allow easy pickup for dogs of all sizes.

To help pet accessories meld easily and stylishly into pet homes, Petmate has introduced new food storage options that take inspiration from reimagined vintage pieces. The Mason Inspired Food Storage line by Petmate features a light tinted container that allows pet parents to see when it's time to refill. Available in a wide variety of sizes, the containers keep treats and food fresh and efficiently stored.

Taking a cue from the latest colors in sports clothing and accessories, Petmate features its Aspen Pet® Sporty Brights bedding and Sports Mesh collars and leads in bright, saturated hues. The Aspen Pet Sporty Brights Pillow Bed features rugged rip-stop fabric with a zippered, removable liner for easy washing. The Petmate Reflective Sport Mesh dog collars and leads feature a patent-pending, easy-release two-tone buckle and a highly reflective neon mesh overlay material for increased visibility and safety.

And as pet travel continues to grow dramatically -- the American Pet Products Association says 57 percent of all dog households take Fido on an overnight trip at least once a year -- Petmate has expanded its award-winning travel line with safety, comfort and convenience features. New additions to the line include the Petmate Portable Pop-Up Den, made of heavy-duty, water-resistant canvas and side mesh panels that protect pets from the elements while offering visibility and convenience with pop-up construction and a convenient carry and stow bag. For vehicle travel, the Petmate Vehicle Booster Seat, available in two sizes, installs easily in front or back seats to elevate smaller pets to see out safely and features an interior tether for added safety.

About Petmate
Founded in 1963, Petmate is the nation's leading maker of innovative products pet families prefer for home, travel and play. Arlington, Texas-based Petmate is the trusted authority in innovative, functional, high-quality pet products including bedding, kennels, dog houses, feeding and watering products, litter maintenance products, toys, collars, leads and travel solutions, available at pet supply retailers nationwide. Petmate also makes pet family favorite brands Chuckit!, Wetnoz, Aspen Pet, JW and more. For more information, visit www.petmate.com.

MEDIA CONTACT
Sarah Langhorst/Ann Hinshaw
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sarahl@spmcommunications.com  
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SOURCE Petmate



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