SAN FRANCISCO, May 8, 2017 /PRNewswire/ -- Join 6sense and PGi, the world's largest dedicated provider of collaboration software and services, at SiriusDecisions Summit on May 16, 2017 at 11:15 AM to learn how PGi's marketing and sales teams are making an impact across the entire organization. Through partnership with 6sense and employing a full funnel activation strategy, PGi has the ability to identify active, in-market buyers, reach them at the right time and ultimately measure and attribute its success and impact. The session will feature PGi Vice President of Marketing Kerry Trivers as well as 6sense CEO and founder Amanda Kahlow.
Kerry will share how PGi is able to impact pipeline and closed-won revenue, witnessing a 58 percent faster time to close, incredible lift in win rates, and 4x the average deal size. In addition to spotlighting their results, Kerry will discuss why her team initially felt compelled to uncover prospects in active buying cycles and their journey to get there.
"When PGi made the shift to an Account-Based-Marketing (ABM) strategy, an essential component was prioritizing which accounts to target in our sales and marketing outreach," said Kerry. "With 6sense analytics, it took all the guesswork away. Knowing precisely which companies to engage has had a huge impact on our revenue outcomes and ROI."
For a company fighting to stay ahead of intense competition, data-driven decision making allows organizations to optimize their marketing and sales efforts to increase the speed with which they identify, win and rebook business. In a business where the company who gets to the prospect first has the strongest advantage, pinpointing in-market prospects, finding net-new accounts and increasing sales efficiency is game changing.
SiriusDecisions Summit is the premier gathering of 3,000 B2B sales, marketing and product leaders, all of whom come together to learn best practices for driving greater alignment and topline revenue growth. SiriusDecisions will feature cutting-edge research from more than 500 analyst sessions, and over 100 practitioner case studies.
Interested in learning more ahead of the Summit? Check out the ROI that other customers have witnessed with 6sense in Forrester's Total Economic Impact case study here. Attend additional 6sense sessions at SiriusDecisions Summit to hear how customers have witnessed success across the entire funnel, including increased pipeline, optimized spend, higher win rates, larger average deal sizes and improved campaign efficiency. Examples include:
- Dell: saw a 3x lift on MQL to SQL conversion, a 2x-6x lift in opportunity size, 50% higher deal sizes, and a 12x return in media spend
- Cisco: achieved a 3x higher MQL to SQL conversion rate than any other campaign ever run, 5x higher average opportunity size and 13x more pipeline than three other intent vendors combined
- Panasas: experienced 4x lift in account-based marketing media conversions
6sense's mission is to empower marketing and sales teams with 100 percent visibility into buyers; who they are, needs and timing. 6sense provides marketers with omni-channel connectivity and visibility from brand to demand to revenue. 6sense's patent-protected predictions power all downstream sales and marketing systems with intelligence on who is in an active buying cycle, what products, when they will buy and where they are in the buyer's journey. 6sense enables intelligent growth resulting in new pipeline, higher marketing to sales conversions, larger opportunity size and increased sales productivity and effectiveness with teams focusing on the right buyers with a need now.
CONTACT: Devon Swanson, 831-737-3132, firstname.lastname@example.org
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