Philips LED Technology Helps Shine Light on Bay Bridge as Sustainable Art Public-private partnership between Illuminate the Arts, CalTrans & artist Leo Villareal turns bridge into The Bay Lights sculpture: 4.5 miles of LED supported by solar; spurs local economy

SOMERSET, N.J., March 5, 2013 /PRNewswire/ -- In a shining example of public-private partnership, The Bay Lights, the new LED lighting system for the Bay Bridge that was developed by Philips Color Kinetics, will go live this evening. Fulfilling the brainchild of Ben Davis, chairman of Illuminate the Arts (ITA) and the vision of acclaimed artist Leo Villareal, the bridge will become a one-of-a-kind lighted sculpture for the next two years. Installed with the support of the California Department of Transportation (CalTrans), the bridge is expected to be viewed by over 50 million people and bring nearly 100 million in revenue to the local San Francisco economy. The new LED lighting system uses 85 percent less energy than traditional lighting technologies, energy that will be offset by dedicated solar panels set up in Davis, CA by CleanPath.

Villareal, creator of The Bay Lights, is a pioneer in the use of LED lights and computer driven imagery using Philips Color Kinetics eW Flex SLX product in 4200 Kelvin correlated color temperature for the Bay Lights project. eW Flex SLX is a versatile strand of individually controllable white light LED nodes. The durable, flexible form factor allows dynamic points of white light to be installed across nearly any interior or exterior surface which made it an ideal choice for The Bay Lights project. Philips Color Kinetics worked with Villareal to create custom spacing between the nodes to accommodate his design. In the end, almost 4.5 miles of product was installed on the bridge, roughly equal to the total length of the Bay Bridge, counting both spans. The lighting will be viewable from San Francisco and points north, but not by drivers crossing the bridge.

"Using Philips LED technology really gives me the creative flexibility I need to bring this bridge to life and fulfill my vision," says Leo Villareal. "This isn't about just lighting another bridge with white or colored light. The Bay Lights emphasizes the use of 'intelligent' lighting, fully utilizing individual control and the ability to create 255 levels of brightness per node. The custom software I have created allows for the creation of ever changing patterns specifically created for this location with the goal of producing a work of art."

Turning the bridge into a monumental light sculpture is a unique application of LED lighting technology that sets the Bay Bridge apart. Villareal networked 25,000 of these LED nodes to create complex algorithms and patterns across the bridge's western span. These patterns dynamically recombine themselves over the two-year duration of the installation, transforming the bridge into a living piece of art which organizers believe to be the world's largest LED light sculpture.

"The Bay Lights is a prime example of how LED technology can create meaningful value for  a community in an environmentally friendly way," said Bruno Biasiotta, CEO and president of Philips Lighting Americas. "As lighting and technology converge, we push the boundaries of how we interact with light and start to see the art of what is possible. Through the tireless work of  ITA, Leo Villareal and CalTrans, the residents of San Francisco will have a stunning new piece of artwork that honors the city's devotion to the arts and inviting visitors to see what else this fantastic city has to offer."

Organizers of The Bay Lights have provided all the financial support for the project through private funding, not tax payers. Over the course of the year, it will cost approximately $11,000 in energy to light the piece, which translates into $30 per day or $4.25 per hour.

A live webstream and 3 min nightly archives of the piece every night for two years will be available at www.thebaylights.org.

About Royal Philips Electronics
Royal Philips Electronics (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people's lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2012 sales of EUR 24.8 billion and employs approximately 118,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming, home and portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.

SOURCE Royal Philips Electronics



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