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Philly-Gourmet Adds Turkey Patties to Frozen Convenience Food Line

Brand Extension Reflects Growing Acceptance of Turkey Burgers


News provided by

Philly-Gourmet Meat Company

Feb 16, 2010, 09:00 ET

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READING, Pa., Feb. 16 /PRNewswire/ -- Philly-Gourmet Meat Company is putting turkey on the menu this month in an expansion of its previously all-beef frozen convenience food product line. The company is introducing ready-to-cook quarter-pound Philly-Gourmet Turkey Homestyle Patties that come in two- and three-pound packages carrying MSRPs of $8.99 and $10.99, respectively.

The burgers are made with 100% turkey and seasonings, shaped with irregular edges to provide a handmade appearance, moist when cooked, and just 160 calories each. Cooking times range from 10 to 18 minutes, depending whether the patties are skillet-fried, oven-broiled or charcoal-grilled. Those times are comparable to frozen ready-to-cook beef burgers, enabling consumers to serve beef and non-beef eaters at the same time without worrying about synchronizing the cooking schedule for different cooking speeds.

The new product coincides with steadily increasing consumer acceptance of turkey burgers as well as ongoing growth in ground turkey sales. According to a nationwide menu survey published by DataEssential Menu Trends, turkey burgers are now served in roughly one in eight restaurants that serve burgers, marking a 10% growth in three years. Ground turkey sales also grew 10% in the two years between 2005 and 2007, according to the latest data available from the National Turkey Federation.

"Our new turkey patties tap into increasing consumer interest in turkey burgers and are also a natural extension of the Philly-Gourmet brand," said Sergei Szortyka, President of Philly-Gourmet Meat Company.  "They offer a burger alternative for consumers who don't eat beef, an easy solution for families with both beef and non-beef eaters, and an ideal companion product for our beef patties on the freezer shelf."

The Philly-Gourmet product line also includes Philly-Gourmet Sandwich Steaks, 3-oz Homestyle Beef Patties, 6-oz Thick and Beefy Homestyle Patties, and pre-cooked and pre-seasoned Prima Familia Meatballs.

For more information, visit www.philly-gourmet.com.

SOURCE Philly-Gourmet Meat Company

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