Phonak Appoints Ketchum as U.S. Public Relations Agency of Record
CHICAGO, March 7, 2012 /PRNewswire/ -- Phonak LLC, a global developer, producer and distributor of state-of-the-art hearing systems, appointed global public relations agency Ketchum as agency of record for its U.S. division.
"We chose Ketchum because we think they are the right partner to help us raise awareness about hearing loss and the need for hearing impaired people to work with hearing health professionals," said Eric Timm, vice president, marketing and customer care, Phonak LLC.
The account will be led by Ketchum's Chicago office, which is located near Phonak's U.S. headquarters in Warrenville, Ill. The firm also will help Phonak leverage the work of its Hear the World Foundation and its commitment to driving awareness of hearing health and early detection of hearing loss.
"Phonak is an innovative force in hearing acoustics products, and we are honored and excited to be a part of the team," said Bill Zucker, director of Ketchum Midwest. "Phonak is committed to creatively challenging the limits of technology, and striving for exceptional creativity is embedded in Ketchum's culture as well. We believe our drive for breakthrough communications and Phonak's passion to help people live without limitations will make for a great combination."
Ketchum is a leading global communications firm with operations in more than 70 countries across six continents. Named 2010 Large PR Firm of the Year (Holmes Report and PR News) and the winner of an unprecedented three consecutive PRWeek Campaign of the Year Awards, Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. For more information on Ketchum, a unit of Omnicom Group Inc. (NYSE: OMC), visit www.ketchum.com.
Headquartered near Zurich, Switzerland, Phonak, a member of Sonova Group, has developed, produced and globally distributed state-of-the-art hearing systems and wireless devices for more than 60 years. The combination of expertise in hearing technology, mastery in acoustics and strong cooperation with hearing care professionals allows Phonak to significantly improve people's hearing ability and speech understanding and therefore their quality of life.
Phonak offers a complete range of digital hearing instruments, along with complementary wireless communication systems. With a worldwide presence, Phonak drives innovation and sets new industry benchmarks regarding miniaturization and performance.