LONDON, Jan. 16, 2017 /PRNewswire/ -- Photographic services include processes for creating durable images by recording light or through an electromagnetic radiation by means of an image sensor or chemically by means of a light sensitive photographic film. It includes editing, processing, and presentation pictures as desired by customers. The various photographic services include school portraits, wedding photography, special occasions and event photography.
The USA was the largest market for the photographic services industry, accounting for about $10 billion or 30% of the market, in 2015. This was mainly due to increased demand from the advertising and marketing markets for photography. China was the second largest market, accounting for 10% of the market worth about $4 billion. The UK was the third largest market accounting for $2 billion or 6% of the market. Brazil was the lowest of the featured countries in the photographic services market accounting for 1%. Other countries together represented 35% of the global market.
Technological Advances In Photographic Equipment
Photographic service providers are constantly upgrading services by adopting new technologies of the industry. Many companies are launching light weight cameras with exhaustive features to capture wide range of photographs. For instance, in January 2016, Light Company launched the Light L6 Camera that packs the qualities of a DSLR into a slim mobile-like body by folding optics. It can shoot from 16 different lenses with 13 megapixels each, and an algorithm integrates each image together. Also, the new range of Nikon cameras come with built in Ethernet that enables users to share pictures on the go. The 360 Fly can capture 360 degrees panoramic videos of 4K quality. Such advances in technology are helping photographers click high quality photographs even in difficult situations.
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