Phusion Projects Adds Light Options and Dessert Flavors to Tropical Drink Line, Island Squeeze
Nearly 6 in 10 Women Say Tropical Flavored Drinks Help Them Feel as Relaxed as They Do When They're on Vacation
CHICAGO, April 30, 2013 /PRNewswire/ -- Phusion Projects, LLC announced the introduction of six new Island Squeeze flavors just in time for consumers' summer escapes including—Strawberry Daiquiri Light, Margarita Light, Blue Hawaiian Light, Mango Peach Light, Dreamsicle and Key Lime. Phusion Projects continues to bring to market products that appeal to consumers who are seeking a variety of flavors when purchasing adult beverages.
The new Island Squeeze varieties join existing cocktail flavors Strawberry Daiquiri, Pina Colada, Margarita and Pink Lemonade Light. The pouches can be frozen and poured into a glass or served over ice, making them the perfect warm-weather drink. Island Squeeze is available in 6 percent alcohol by volume (ABV), in 12 packs of 10-ounce, single serve pouches. The suggested retail price for each pouch is $1.99.
"According to a recent survey*, nearly 60 percent of women count calories when choosing their favorite alcoholic beverage. Our four new Island Squeeze light varieties provide consumers with additional options to enjoy the cocktails they crave," said Chris Hunter, one of the co-founders of Phusion Projects. "By expanding the line to include dessert flavors and more light options, Phusion Projects continues to demonstrate its commitment to meeting consumer demand through flavor innovation."
*Penn Schoen Berland conducted 300 (MOE ±5.66%) online interviews among women aged 25-50 who consume an alcoholic beverage at least once every two weeks.
About Phusion Projects
Phusion Projects, LLC is a Chicago – based alcoholic beverage company that sells its products – including Four Loko, Poco Loko, Moskato Life, Island Squeeze and Earthquake – nationwide. From the company's inception, Phusion Projects has been committed to making contributions to communities, operating as a responsible member of the alcoholic beverage industry and setting unmatched standards in this regard. To learn more about Phusion Projects and its commitment to responsible drinking, please visit http://www.phusionresponsibility.com and http://www.phusionprojects.com. In addition, we encourage you to learn the facts about Four Loko at http://www.phusionprojects.com/factvsfiction.html.
SOURCE Phusion Projects, LLC
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